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International Marketing Review

Volume 20 Issue 2

Published: 2003 | Start Page: 129

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Articles

Articles
Article No:	Article Information:
855532	Overcoming the limits of exporting research using the relational paradigm Leonidas C. Leonidou (pp. 129-141) Keywords: Export, Internationalization, Relationship management ArticleType: General review View HTML \| View PDF (76 KB) \| Reprints & Permissions
855533	Dynamic market definition: an international marketing perspective David Forlani, Madhavan Parthasarathy (pp. 142-160) Keywords: Diffusion theory, Global marketing, Market entry ArticleType: Research Paper View HTML \| View PDF (185 KB) \| Reprints & Permissions
855534	AAR model: cross-cultural developments Sharon Purchase, Antony Ward (pp. 161-179) Keywords: Australia, National cultures, Networks, Professional service firms, Southeast Asia, Thailand ArticleType: Research Paper View HTML \| View PDF (163 KB) \| Reprints & Permissions
855535	Situational segmentation in the international marketplace: the Japanese snack market Kenneth C. Gehrt, Soyeon Shim (pp. 180-194) Keywords: Export, Japan, Segmentation, Situational analysis ArticleType: Research paper View HTML \| View PDF (85 KB) \| Reprints & Permissions
855536	Factors influencing foreign direct investment and international joint ventures: A comparative study of Northern Ireland and Bahrain Audrey Gilmore, Aodheen O'Donnell, David Carson, Darryl Cummins (pp. 195-215) Keywords: Bahrain, Foreign investment, Motivation, Northern Ireland ArticleType: Research paper View HTML \| View PDF (103 KB) \| Reprints & Permissions

Book Review

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing
Item No:	Item Information
1500105	Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing Journal: International Marketing Review Vol : 20 Issue: 2 Author(s): Paolo Corti View HTML

Global Marketing: Foreign Entry, Local Marketing, and Global Management
Item No:	Item Information
1492941	Global Marketing: Foreign Entry, Local Marketing, and Global Management Journal: International Marketing Review Vol : 20 Issue: 2 Author(s): Richard Pearce View HTML