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International Marketing Review

Volume 20 Issue 4

Published: 2003 | Start Page: 344


Special Issue: International new product development
Guest Editor(s): Helen Perks, Veronica Wong
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Articles

Articles
Article No: Article Information:
855541 Guest editorial: research in international new product development – current understanding and future imperatives
Helen Perks, Veronica Wong (pp. 344-352)
Keywords: Globalization, Product development, Research
ArticleType: Literature review
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855542 A cross-national study of the relationship between international diversification and new product performance
Insik Jeong (pp. 353-376)
Keywords: China, Globalization, International marketing, National cultures, Product development, United States of America
ArticleType: Research Paper
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855543 Does culture explain acceptance of new products in a country?: An empirical investigation
Sengun Yeniyurt, Janell D. Townsend (pp. 377-396)
Keywords: Culture (sociology), Product development, Social economics
ArticleType: Research paper
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855544 Designing global new product teams: Optimizing the effects of national culture on new product development
K. Sivakumar, Cheryl Nakata (pp. 397-445)
Keywords: Culture (sociology), Globalization, Product development, Team working
ArticleType: Research Paper
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855545 International technology transfer: Model and exploratory study in the People's Republic of China
C. Anthony Di Benedetto, Roger J. Calantone, Chun Zhang (pp. 446-462)
Keywords: Behaviour, China, Product technology, Transfer processes
ArticleType: Research Paper
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