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International Marketing Review

Volume 20 Issue 6

Published: 2003 | Start Page: 588

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Articles

Articles
Article No:	Article Information:
1455778	Standardization/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge John K. Ryans Jr, David A. Griffith, D. Steven White (pp. 588-603) Keywords: International marketing, Knowledge management, Standardization ArticleType: General review View HTML \| View PDF (89 KB) \| Reprints & Permissions
1455779	A comparison of satisfaction outcomes associated with adapted and non-adapted products: Domestic versus imported washing machines in Turkey M. Yamin, R. Altunisik (pp. 604-620) Keywords: Adaptability, Electric machines, Performance levels, Turkey ArticleType: Research paper View HTML \| View PDF (115 KB) \| Reprints & Permissions
855551	On the use of “borrowed” scales in cross-national research: A cautionary note Susan P. Douglas, Edwin J. Nijssen (pp. 621-642) Keywords: Globalization, Research ArticleType: Research paper View HTML \| View PDF (200 KB) \| Reprints & Permissions
855552	The influence of retail environment on price perceptions: An exploratory study of US and Korean students Byoungho Jin, Brenda Sternquist (pp. 643-660) Keywords: Distribution, Korea, Markets, Prices, Retailers ArticleType: Research paper View HTML \| View PDF (96 KB) \| Reprints & Permissions
855553	Consumer patronage of ethnic portals Wenyu Dou, Boonghee Yoo, Ma Liangyu (pp. 661-677) Keywords: China, Electronic commerce, Internet marketing, Marketing, Portals, Worldwide web ArticleType: Research Paper View HTML \| View PDF (165 KB) \| Reprints & Permissions

Book Review

New Directions in International Advertising Research
Item No:	Item Information
1492942	New Directions in International Advertising Research Journal: International Marketing Review Vol : 20 Issue: 6 Author(s): Marieke de Mooij View HTML

International marketing relationships
Item No:	Item Information
1492943	International marketing relationships Journal: International Marketing Review Vol : 20 Issue: 6 Author(s): Marilyn A. Stone View HTML