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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856460	Misplaced marketing: Mismanagement of misfocused trade association leaders Herbert Jack Rotfeld (pp. 291-293) Keywords: Leadership, Marketing, Trade associations ArticleType: Viewpoint View HTML | View PDF (39 KB) | Reprints & Permissions
856461	Customer loyalty and customer loyalty programs Mark D. Uncles, Grahame R. Dowling, Kathy Hammond (pp. 294-316) Keywords: Consumer behaviour, Customer loyalty, Relationship marketing ArticleType: General review View HTML | View PDF (255 KB) | Reprints & Permissions
856462	Parent-child communications about consumption and advertising in China Kara Chan, James U. McNeal (pp. 317-334) Keywords: Advertising, Children (kinship), China, Communications, Consumption, Parents ArticleType: Research paper View HTML | View PDF (195 KB) | Reprints & Permissions
856463	The effect of consumer-based brand equity on firms’ financial performance Hong-bumm Kim, Woo Gon Kim, Jeong A. An (pp. 335-351) Keywords: Brand equity, Brands, Company performance, Hotels, Perception, Quality ArticleType: Research paper View HTML | View PDF (124 KB) | Reprints & Permissions
856464	The effect of attitude and perception on consumer complaint intentions Chulmin Kim, Sounghie Kim, Subin Im, Changhoon Shin (pp. 352-371) Keywords: Complaints, Consumer behaviour, Consumer marketing, Customer satisfaction ArticleType: Research Paper View HTML | View PDF (226 KB) | Reprints & Permissions

Book Review

Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

Item No:	Item Information
1493876	Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management Journal: Journal of Consumer Marketing Vol : 20 Issue: 4 Author(s): Kenneth J. Chapman View HTML

Sales Primers: Parables on Advertising, Marketing and Business in General

Item No:	Item Information
1493877	Sales Primers: Parables on Advertising, Marketing and Business in General Journal: Journal of Consumer Marketing Vol : 20 Issue: 4 Author(s): Janis Dietz View HTML

Only the Paranoid Survive

Item No:	Item Information
1493878	Only the Paranoid Survive Journal: Journal of Consumer Marketing Vol : 20 Issue: 4 Author(s): William B. Mesa View HTML

Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life

Item No:	Item Information
1493879	Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life Journal: Journal of Consumer Marketing Vol : 20 Issue: 4 Author(s): Peter A. Schneider View HTML

Customer Capitalism

Item No:	Item Information
1493880	Customer Capitalism Journal: Journal of Consumer Marketing Vol : 20 Issue: 4 Author(s): Daniel W. Churchill View HTML