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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856465	Misplaced marketing Colas big and little: anti-trust laws, non-regulation and the disabled marketing of small brands Joyce M. Wolburg (pp. 397-399) Keywords: Anti-trust law, Competitive advantage, Marketing opportunities, Merchandising, Soft drinks, United States of America ArticleType: General review View HTML | View PDF (44 KB) | Reprints & Permissions
856466	Children’s visual memory of packaging James U. McNeal, Mindy F. Ji (pp. 400-427) Keywords: Brand awareness, Children (age groups), Drawings, Memory, Packaging, Visual perception ArticleType: Research paper View HTML | View PDF (251 KB) | Reprints & Permissions
856467	The MDPS method of message theme development: a new tool for managers John C. Mowen, Eric G. Harris (pp. 428-445) Keywords: Advertising, Market segmentation, Marketing strategy, Personality, Personality tests ArticleType: Research Paper View HTML | View PDF (246 KB) | Reprints & Permissions
856468	Understanding the new bases for global market segmentation Salah S. Hassan, Stephen Craft, Wael Kortam (pp. 446-462) Keywords: Brand management, Globalization, International marketing, Marketing segmentation ArticleType: Conceptual Paper View HTML | View PDF (162 KB) | Reprints & Permissions
856469	Mass-customisation in marketing: the consumer perspective Ahmet Bardakci, Jeryl Whitelock (pp. 463-479) Keywords: Consumer research, Marketing, Mass customization ArticleType: Conceptual Paper View HTML | View PDF (194 KB) | Reprints & Permissions
856470	Internal and external factors which affect customer loyalty Dennis L. Duffy (pp. 480-485) Keywords: Customer loyalty, Customer relations ArticleType: General review View HTML | View PDF (53 KB) | Reprints & Permissions

Book Review

The Invisible Heart. An Economic Romance

Item No:	Item Information
1493881	The Invisible Heart. An Economic Romance Journal: Journal of Consumer Marketing Vol : 20 Issue: 5 Author(s): Wolfgang Grassl View HTML

Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns

Item No:	Item Information
1493882	Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns Journal: Journal of Consumer Marketing Vol : 20 Issue: 5 Author(s): Irvine Clarke III View HTML

The Moral Dimension of Marketing: Essays on Business Ethics

Item No:	Item Information
1493883	The Moral Dimension of Marketing: Essays on Business Ethics Journal: Journal of Consumer Marketing Vol : 20 Issue: 5 Author(s): Leisa Reinecke Flynn View HTML

The Wealth of Knowledge

Item No:	Item Information
1493884	The Wealth of Knowledge Journal: Journal of Consumer Marketing Vol : 20 Issue: 5 Author(s): William B. Mesa View HTML

The Support Economy

Item No:	Item Information
1493885	The Support Economy Journal: Journal of Consumer Marketing Vol : 20 Issue: 5 Author(s): Elizabeth B. Goldsmith View HTML