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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856471	Misplaced marketing Misplaced fears of off label prescription drug marketing Chester S. Galloway (pp. 513-515) Keywords: Drugs companies, Marketing, Marketing management, USA ArticleType: Conceptual Paper View HTML | View PDF (42 KB) | Reprints & Permissions
856472	Marketing to older adults: an updated overview of present knowledge and practice George P. Moschis (pp. 516-525) Keywords: Corporate planning, Demographics, Marketing management, Older consumers, Strategy ArticleType: Conceptual Paper View HTML | View PDF (73 KB) | Reprints & Permissions
856473	Japanese attitudes toward American business involvement in Japan: an empirical investigation revisited Syed H. Akhter, Toshikazu Hamada (pp. 526-535) Keywords: Attitudes, Business development, Japan, Perception ArticleType: Research paper View HTML | View PDF (71 KB) | Reprints & Permissions
856474	What is innovation? And why aren’t companies doing more of it? Thomas D. Kuczmarski (pp. 536-541) Keywords: Competitive advantage, Implementation, Innovation, Risk ArticleType: Conceptual Paper View HTML | View PDF (59 KB) | Reprints & Permissions
856475	Consumer behavior of Chinese children: 1995-2002 James U. McNeal, Chyon-Hwa Yeh (pp. 542-554) Keywords: Children (age groups), China, Consumer behaviour, Influence ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
856476	Marketing to the self-actualizing customer David B. Wolfe, Rajendra Sisodia (pp. 555-569) Keywords: Buying behaviour, Consumer behaviour, Marketing ArticleType: Research Paper View HTML | View PDF (97 KB) | Reprints & Permissions
856477	The virtual automotive dealership revisited David J. Urban, George E. Hoffer (pp. 570-578) Keywords: Automotive industry, Competitive strategy, Internet, Legal principles, Retailing ArticleType: Research Paper View HTML | View PDF (68 KB) | Reprints & Permissions

Book Review

24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change

Item No:	Item Information
1493886	24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change Journal: Journal of Consumer Marketing Vol : 20 Issue: 6 Special Issue: 20th Anniversary issue - updates on key articles from previous volumes Author(s): Amanda Collins View HTML

Making It Personal

Item No:	Item Information
1493887	Making It Personal Journal: Journal of Consumer Marketing Vol : 20 Issue: 6 Special Issue: 20th Anniversary issue - updates on key articles from previous volumes Author(s): Charles A. McMellon View HTML

The Savage Girl

Item No:	Item Information
1493888	The Savage Girl Journal: Journal of Consumer Marketing Vol : 20 Issue: 6 Special Issue: 20th Anniversary issue - updates on key articles from previous volumes Author(s): Amy L. Parsons View HTML

New Ideas about New Ideas: Insights on Creativity from the World’s Leading Innovators

Item No:	Item Information
1493889	New Ideas about New Ideas: Insights on Creativity from the World’s Leading Innovators Journal: Journal of Consumer Marketing Vol : 20 Issue: 6 Special Issue: 20th Anniversary issue - updates on key articles from previous volumes Author(s): C. Anthony Di Benedetto View HTML