| 856478 |
Privacy and one-to-one marketing: resolving the conflict
Dennis A. Pitta, Frank Franzak, Michael Laric
(pp. 616-628)
Keywords:
Customer relations,
Direct marketing,
Management,
Privacy
ArticleType: General review
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(86 KB)
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| 856479 |
Ensuring HIPAA compliance using data warehouses for healthcare marketing
Edward Rafalski, Ross Mullner
(pp. 629-633)
Keywords:
Data analysis,
Data handling,
Patients,
Privacy
ArticleType: General review
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(52 KB)
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| 856480 |
Consumer privacy and the Internet in Europe: a view from Germany
Tanuja Singh, Mark E. Hill
(pp. 634-651)
Keywords:
Consumers,
Germany,
Internet,
Privacy
ArticleType: Research paper
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(107 KB)
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| 856481 |
“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites
Calin Gurau, Ashok Ranchhod, Claire Gauzente
(pp. 652-664)
Keywords:
Consumers,
France,
Internet,
Privacy,
United Kingdom,
United States of America
ArticleType: Research paper
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(100 KB)
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| 856482 |
The relational oxymoron and personalisation pragmatism
Martin Evans
(pp. 665-685)
Keywords:
Interpersonal relations,
Relationship marketing
ArticleType: General review
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(372 KB)
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| 856483 |
Co-managing online privacy: a call for joint ownership
Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi
(pp. 686-702)
Keywords:
Consumers,
Internet,
Partnership,
Privacy
ArticleType: General review
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(99 KB)
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| 856484 |
Complying with privacy regulations in health plan operations
Stefani M. Krall, Steven M. Cooley
(pp. 703-711)
Keywords:
Consumer behaviour,
Customer loyalty,
Health insurance,
Privacy regulations,
Services marketing
ArticleType: Case study
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(70 KB)
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