| 856863 |
The potential influence of organizational and personal variables on customer-oriented selling
Craig A. Martin, Alan J. Bush
(pp. 114-132)
Keywords:
Customer orientation,
Empowerment,
Leadership,
Psychology,
Sales methods,
Selling
ArticleType: General review
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(161 KB)
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| 856864 |
Facing the threats to electronic commerce
Kevin F. McCrohan
(pp. 133-145)
Keywords:
Business-to-business marketing,
Computer security,
Corporate strategy,
Cybernetics,
Electronic commerce,
Hacking
ArticleType: General review
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(117 KB)
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| 856865 |
Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product success
Ludwig Bstieler, Charles W. Gross
(pp. 146-161)
Keywords:
Environmental impact,
New product development,
Process control,
Product innovation
ArticleType: Research paper
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(145 KB)
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| 856866 |
Joint effects of factors affecting exchanges between exporters and their foreign intermediaries: an exploratory study
Lee Li
(pp. 162-178)
Keywords:
China,
Export,
Hierarchy,
Marketing philosophy,
Overseas trade
ArticleType: Research paper
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(278 KB)
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| 856867 |
Customer satisfaction measurement in a business-to-business context: a conceptual framework
Jeanne Rossomme
(pp. 179-195)
Keywords:
Business-to-business marketing,
Customer satisfaction,
Industrial marketing,
Market research,
Organizational behaviour,
Relationship marketing
ArticleType: Conceptual Paper
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(328 KB)
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