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Journal of Business & Industrial Marketing

Volume 18 Issue 3

Published: 2003 | Start Page: 204

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Articles

Articles
Article No:	Article Information:
856868	Customer satisfaction and the marketing-quality interface Edward U. Bond III, Ross L. Fink (pp. 204-218) Keywords: Customer satisfaction, ISO 9000, Organizational behaviour, Quality ArticleType: General review View HTML \| View PDF (113 KB) \| Reprints & Permissions
1462994	Organizational culture and job satisfaction Daulatram B. Lund (pp. 219-236) Keywords: Job satisfaction, Organizational culture ArticleType: Research paper View HTML \| View PDF (213 KB) \| Reprints & Permissions
856869	Organizational memory: a new perspective on the organizational buying process Jeong Eun Park, Michele D. Bunn (pp. 237-257) Keywords: Business-to-business marketing, Buying behaviour, Organizations ArticleType: Research Paper View HTML \| View PDF (290 KB) \| Reprints & Permissions
856870	CASES Segmentation and promotional strategies for selling CARB bearings in China Don Y. Lee (pp. 258-269) Keywords: China, Manufacturing industry, Market segmentation, Marketing strategy ArticleType: Case study View HTML \| View PDF (103 KB) \| Reprints & Permissions
1454615	CASES Vodafone and the wireless industry: a case in market expansion and global strategy Syed Tariq Anwar (pp. 270-288) Keywords: Business expansion scheme, Global marketing, Telecommunications industry, Wireless technology ArticleType: Case study View HTML \| View PDF (167 KB) \| Reprints & Permissions

Book Review

Business-to-Business Marketing: Strategies and Implementation
Item No:	Item Information
1493949	Business-to-Business Marketing: Strategies and Implementation Journal: Journal of Business & Industrial Marketing Vol : 18 Issue: 3 Author(s): Michael K. Rich View HTML