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Journal of Business & Industrial Marketing

Volume 18 Issue 6

Published: 2003 | Start Page: 482


Special Issue: Interpretive methods in business-to-business research
Guest Editor(s): Angela Hausman
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Articles

Articles
Article No: Article Information:
856881 All research is interpretive!
Evert Gummesson (pp. 482-492)
Keywords: Business-to-business marketing, Case studies, Research methods
ArticleType: General review
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856882 Case study research methods for theory building
Arch G. Woodside, Elizabeth J. Wilson (pp. 493-508)
Keywords: Case studies, Logic, Organizational behaviour, Research methods, Sampling theory
ArticleType: General review
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856883 Organizational analysis and information systems design: a road revisited
James M. Hulbert (pp. 509-513)
Keywords: Information system, Literature, Marketing
ArticleType: General review
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856884 A picture paints a thousand numbers: a critical look at b2b product development research
Wim G. Biemans (pp. 514-528)
Keywords: Business-to-business marketing, Market research methods, New products, Product development, Research methods
ArticleType: General review
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856885 Mapping industrial marketing knowledge: a study of an IMP conference
Geoff Easton, Judy Zolkiewski, Shona Bettany (pp. 529-544)
Keywords: Codes, Data analysis, Industrial marketing, Taxonomy
ArticleType: Research paper
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856886 Cross-border supply chain relationships: interpretive research of maquiladora realized strategies
Angela Hausman, Diana L. Haytko (pp. 545-563)
Keywords: Maquiladora production, Production planning and control, Research, Supply chain management
ArticleType: Research paper
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856887 Selecting a professional service provider from the short list
Ellen Day, Hiram C. Barksdale (pp. 564-579)
Keywords: Professional services, Research methods, Selection, United States of America
ArticleType: Research paper
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856888 Grounded theory in sales research: an investigation of salespeople’s client relationships
Susi Geiger, Darach Turley (pp. 580-594)
Keywords: Relationship marketing, Research methods, Sales
ArticleType: Case study
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856889 Cognition-in-context: reorienting research in business market strategy
Paul Matthyssens, Koen Vandenbempt (pp. 595-606)
Keywords: Case studies, Cognition, Market research methods, Marketing strategy
ArticleType: Case study
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856890 The importance of understanding the symbolic world of customers in asymmetric business-to-business relationships
Torsten Ringberg, Susan Forquer Gupta (pp. 607-626)
Keywords: Brands, Business-to-business marketing, Buyers, Customer loyalty, Market segmentation, Symbolism
ArticleType: Research paper
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