Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Journal of Product & Brand Management

---

Articles

Articles

Article No:	Article Information:
857826	The negative impact of brand extensions on parent brand image Eva Martínez, José M. Pina (pp. 432-448) Keywords: Brand extensions, Brand image, Consumers, Perception ArticleType: Research paper View HTML | View PDF (133 KB) | Reprints & Permissions
857827	Let’s be strange: brand familiarity and ad-brand incongruency Fredrik Lange, Micael Dahlén (pp. 449-461) Keywords: Advertising, Brand awareness, Brands schema, Information strategy, Memory ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
857828	Communication message strategies for brand extensions Joo Young Kim (pp. 462-476) Keywords: Brand extensions, Brand identity, Communication management, Marketing strategy ArticleType: Research paper View HTML | View PDF (130 KB) | Reprints & Permissions
857829	Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning Jack G. Kaikati (pp. 477-490) Keywords: Consultants, Organizational restructuring Corporate branding, Rebranding ArticleType: Case study View HTML | View PDF (118 KB) | Reprints & Permissions

Book Review

The Anatomy of Buzz: How to Create Word-of-Mouth Marketing

Item No:	Item Information
1494112	The Anatomy of Buzz: How to Create Word-of-Mouth Marketing Journal: Journal of Product & Brand Management Vol : 12 Issue: 7 Author(s): Ronald E. Goldsmith View HTML

Conquering Consumerspace: Marketing Strategies for a Branded World

Item No:	Item Information
1494113	Conquering Consumerspace: Marketing Strategies for a Branded World Journal: Journal of Product & Brand Management Vol : 12 Issue: 7 Author(s): Ronald E. Goldsmith View HTML