| 843546 |
Customer relationship management: strategic lessons and future directions
Rado Kotorov
(pp. 566-571)
Keywords:
Competitive advantage,
Customer relations,
Customer service management
ArticleType: Research Paper
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(49 KB)
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| 843547 |
Electronic customer relationship management: Revisiting the general principles of usability and resistance – an integrative implementation framework
Jerry Fjermestad, Nicholas C. Romano Jr
(pp. 572-591)
Keywords:
Customer relations,
Customer service management
ArticleType: Research paper
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(94 KB)
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| 843548 |
Strategic issues in customer relationship management (CRM) implementation
Christopher Bull
(pp. 592-602)
Keywords:
Customer information,
Customer relations,
Integration,
United Kingdom
ArticleType: Case study
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(71 KB)
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| 843549 |
CRM packaged software: a study of organisational experiences
Ben Light
(pp. 603-616)
Keywords:
Computer software,
Customer information,
Customer service management
ArticleType: Research paper
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(82 KB)
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| 843550 |
CRM and customer-centric knowledge management: an empirical research
Constantinos J. Stefanou, Christos Sarmaniotis, Amalia Stafyla
(pp. 617-634)
Keywords:
Customer relations,
Customer satisfaction,
Grrece,
Knowledge management
ArticleType: Research paper
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(151 KB)
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| 843551 |
The impact of product category on customer dissatisfaction in cyberspace
Yooncheong Cho, Il Im, Jerry Fjermestad, Starr Roxanne Hiltz
(pp. 635-651)
Keywords:
Complaints,
Customer satisfaction,
Monetary policy,
Product attributes,
Purchasing
ArticleType: Research paper
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(133 KB)
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| 843552 |
A framework of dynamic CRM: linking marketing with information strategy
Chung-Hoon Park, Young-Gul Kim
(pp. 652-671)
Keywords:
Customer information,
Customer loyalty,
Customer relations
ArticleType: Research paper
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(412 KB)
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| 843553 |
Understanding customer relationship management (CRM): People, process and technology
Injazz J. Chen, Karen Popovich
(pp. 672-688)
Keywords:
Business process re-engineering,
Customer relations,
Integration,
Relationship marketing
ArticleType: Research Paper
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(468 KB)
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