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Qualitative Market Research: An International Journal

Volume 6 Issue 1

Published: 2003 | Start Page: 7

Special Issue: Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 (part 2)
Guest Editor(s): Julie Abbott and Merlin Stone

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Articles

Articles
Article No:	Article Information:
858441	Building an e-business scenario for small business: the IBM SME Gateway project Lee Schlenker, Nicholas Crocker (pp. 7-17) Keywords: Electronic commerce, Internet, Small- to medium-sized enterprises, Technology ArticleType: Case study View HTML \| View PDF (97 KB) \| Reprints & Permissions
858442	Innovative use of the Internet in established small firms: the impact of knowledge management and organisational learning in accessing new opportunities Lynn M. Martin, Harry Matlay (pp. 18-26) Keywords: Innovation, Internet, Knowledge management, Organizational learning, Small- to medium-sized enterprises ArticleType: Case study View HTML \| View PDF (85 KB) \| Reprints & Permissions
858443	Integrating the Web and e-mail into a push-pull strategy Mike Sands (pp. 27-37) Keywords: Electronic commerce, Electronic mail, Internet, Relationship marketing, Small- to medium-sized enterprises ArticleType: Research paper View HTML \| View PDF (211 KB) \| Reprints & Permissions
858444	Channel conflict and high involvement Internet purchases – a qualitative cross cultural perspective of policing parallel importing Geoffrey Wootten (pp. 38-47) Keywords: Channel relationships, E-commerce, Europe, Internet, Motor industry, Vertical marketing systems ArticleType: Research paper View HTML \| View PDF (87 KB) \| Reprints & Permissions
858445	“Following the yellow brick road” – young adults’ experiences of the information super-highway Ian C. Grant, Kathryn Waite (pp. 48-57) Keywords: Consumer behaviour, Internet, Lifestyles, Marketing communications, United Kingdom, Young people ArticleType: General review View HTML \| View PDF (97 KB) \| Reprints & Permissions
858446	An investigation of online consumer purchasing Chanaka Jayawardhena, Len Tiu Wright, Rosalind Masterson (pp. 58-65) Keywords: Consumer behaviour, Electronic commerce, Financial services, Internet ArticleType: Research paper View HTML \| View PDF (80 KB) \| Reprints & Permissions

Guest editorial

SME and consumer e-business research
Item No:	Item Information
1486881	SME and consumer e-business research Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 1 Special Issue: Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 (part 2) Author(s): Julie Abbott & Professor Merlin Stone View HTML