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Qualitative Market Research: An International Journal

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Qualitative Market Research: An International Journal

Volume 6 Issue 2

Published: 2003 | Start Page: 75

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Articles

Articles
Article No:	Article Information:
858447	Validity and reliability tests in case study research: a literature review with “hands-on” applications for each research phase Andreas M. Riege (pp. 75-86) Keywords: Case studies, Qualitative techniques, Reliability, Validity ArticleType: Conceptual Paper View HTML \| View PDF (88 KB) \| Reprints & Permissions
858448	A class of its own: latent class segmentation and its implications for qualitative segmentation research Julian Bond, Leigh Morris (pp. 87-94) Keywords: Market segmentation, Qualitative techniques, Research ArticleType: Research Paper View HTML \| View PDF (174 KB) \| Reprints & Permissions
858449	Exploring and modelling consumer attitudes towards genetically modified food Annelies Verdurme, Jacques Viaene (pp. 95-110) Keywords: Belgium, Consumer attitudes, Food, Genetic engineering, Model ArticleType: Research paper View HTML \| View PDF (171 KB) \| Reprints & Permissions
858450	Using laddering to understand and leverage a brand’s equity Brian Wansink (pp. 111-118) Keywords: Brand equity, Leverage, Research ArticleType: Research Paper View HTML \| View PDF (154 KB) \| Reprints & Permissions
858451	Modelling of international market selection process: a qualitative study of successful Australian international businesses Syed H. Rahman (pp. 119-132) Keywords: International marketing, Selection ArticleType: Research paper View HTML \| View PDF (141 KB) \| Reprints & Permissions
858452	“Focus groups in cyberspace”: using the Internet for qualitative research Henrietta O’Connor, Clare Madge (pp. 133-143) Keywords: Conferencing, Internet, Interviews, Research, Software ArticleType: Literature review View HTML \| View PDF (96 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1486882	Editorial Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 2 Author(s): Len Tiu Wright View HTML

Note from the publisher

Note from the publisher
Item No:	Item Information
1486883	Note from the publisher Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 2 View HTML