Qualitative Market Research: An International Journal

Volume 6 Issue 3

Published: 2003 | Start Page: 152

Special Issue: Issues of representation and qualitative marketing research
Guest Editor(s): Pauline Maclaran, Miriam Catterall, Lorna Stevens

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Articles
Article No:	Article Information:
858453	Issues in representing the postmodern consumer Christina Goulding (pp. 152-159) Keywords: Consumerism, Consumers, Marketing, Postmodernism, Research ArticleType: Conceptual Paper View HTML \| View PDF (73 KB) \| Reprints & Permissions
858454	Gender, identity and the consumption of advertising Margaret K. Hogg, Jade Garrow (pp. 160-174) Keywords: Advertising, Advertising effectiveness, Consumer behaviour, Gender ArticleType: Research paper View HTML \| View PDF (265 KB) \| Reprints & Permissions
858455	Divergent representational practices in advertising and consumer research: some thoughts on integration Chris Hackley (pp. 175-183) Keywords: Advertising, Advertising agencies, Representation, Research ArticleType: Conceptual Paper View HTML \| View PDF (78 KB) \| Reprints & Permissions
858456	Virtual connections: representation and commercial qualitative research Mark Thorpe (pp. 184-193) Keywords: Agencies, Market research ArticleType: Conceptual Paper View HTML \| View PDF (84 KB) \| Reprints & Permissions
858457	Crisis, what crisis? Marketing, Midas, and the Croesus of representation Stephen Brown (pp. 194-205) Keywords: Crisis, Marketing, Representation ArticleType: Conceptual Paper View HTML \| View PDF (109 KB) \| Reprints & Permissions

Guest editorial
Item No:	Item Information
1486884	Guest editorial Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 3 Special Issue: Issues of representation and qualitative marketing research Author(s): Pauline Maclaran, Miriam Catterall, Lorna Stevens View HTML

Qualitative research and the Internet: friends or foes?
Item No:	Item Information
1486885	Qualitative research and the Internet: friends or foes? Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 3 Special Issue: Issues of representation and qualitative marketing research Author(s): Jason Vir View HTML