Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Qualitative Market Research: An International Journal

---

Articles

Articles

Article No:	Article Information:
858458	Using ethnography in strategic consumer research Richard Elliott, Nick Jankel-Elliott (pp. 215-223) Keywords: Consumer research, Ethnography, Research methods ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
858459	Identifying and reaching an ethnic market: methodological issues Guilherme Pires,, John Stanton, Bruce Cheek (pp. 224-235) Keywords: Ethnography, Market segmentation, Research methods, Sampling methods ArticleType: Research paper View HTML | View PDF (103 KB) | Reprints & Permissions
858460	Convergent interviewing to build a theory in under-researched areas: principles and an example investigation of Internet usage in inter-firm relationships Sally Rao, Chad Perry (pp. 236-247) Keywords: Internet, Interviews, Qualitative research, Relationship marketing ArticleType: Research paper View HTML | View PDF (134 KB) | Reprints & Permissions
858461	A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study Amy Wong, Amrik Sohal (pp. 248-262) Keywords: Critical incident technique, Customer relations, Focus groups, Retail service industries, Service operations ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
858462	A philosophical justification for a realist approach to strategic alliance research Janine Stiles (pp. 263-271) Keywords: Research methods, Strategic alliances, Strategic management, Strategic objectives ArticleType: Conceptual Paper View HTML | View PDF (80 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1486886	Editorial Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 4 Author(s): Len Tiu Wright View HTML

Literati Club

Awards for Excellence

Item No:	Item Information
1486887	Awards for Excellence Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 4 View HTML

Practitioner perspectives

Report on the UK Market Research Conference held at the ICC in March 2003

Item No:	Item Information
1486888	Report on the UK Market Research Conference held at the ICC in March 2003 Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 4 Author(s): Clive Nancarrow View HTML

Internet news

The information technology evolution

Item No:	Item Information
1486889	The information technology evolution Journal: Qualitative Market Research: An International Journal Vol : 6 Issue: 4 Author(s): Julie Abbott View HTML