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Journal of Fashion Marketing and Management

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Articles

Articles

Article No:	Article Information:
858534	Apparel manufacturing: a strategy for productivity improvement Rajesh Bheda, A.S. Narag, M.L. Singla (pp. 12-22) Keywords: Apparel, Competitiveness, India, Manufacturing strategy, Productivity ArticleType: Case study View HTML | View PDF (164 KB) | Reprints & Permissions
858535	Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents Pierre Beaudoin, Marie J. Lachance, Jean Robitaille (pp. 23-30) Keywords: Brand awareness, Consumer behaviour, Fashion, Product innovation, Young people ArticleType: Case study View HTML | View PDF (61 KB) | Reprints & Permissions
858536	US apparel manufacturers’ company characteristic differences based on SCM activities Yuri Lee, Doris H. Kincade (pp. 31-48) Keywords: Apparel, Fashion, Manufacturing systems, Suppliers, Supply chain management, USA ArticleType: Case study View HTML | View PDF (172 KB) | Reprints & Permissions
858537	Risk perception and e-shopping: a cross-cultural study Jayoung Choi, Kyu-Hye Lee (pp. 49-64) Keywords: Consumer behaviour, Consumer’s risk, Cultural diversity, E-commerce, Korea, USA ArticleType: Case study View HTML | View PDF (152 KB) | Reprints & Permissions
858538	Supply chain market orientation in new product development in the UK: A pilot case study Robert Redfern, Caroline L. Davey (pp. 65-77) Keywords: Customer requirements, Market research, New product development, Supply chain, Textile industry, United Kingdom ArticleType: Case study View HTML | View PDF (133 KB) | Reprints & Permissions
858539	Generational buying motivations for fashion Laura Portolese Dias (pp. 78-86) Keywords: Age groups, Consumer behavior, Fashion, Marketing research, Motivation ArticleType: Research paper View HTML | View PDF (58 KB) | Reprints & Permissions
858540	A statistical investigation of the changing apparel retailing environment in China C.Y. Kwan, K.W. Yeung, K.F. Au (pp. 87-100) Keywords: Apparel, China, Foreign investment, Marketing environment, Retailing ArticleType: Research paper View HTML | View PDF (267 KB) | Reprints & Permissions

Editorial

Hidden costs - only surface deep?

Item No:	Item Information
1491401	Hidden costs - only surface deep? Journal: Journal of Fashion Marketing and Management Vol : 7 Issue: 1 Author(s): Richard M. Jones View HTML

Note from the publisher

Note from the publisher

Item No:	Item Information
1491402	Note from the publisher Journal: Journal of Fashion Marketing and Management Vol : 7 Issue: 1 View HTML