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Journal of Fashion Marketing and Management
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Journal of Fashion Marketing and Management

Volume 7 Issue 3

Published: 2003 | Start Page: 231

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Articles

Articles
Article No: Article Information:
858548 Will the real clothing industry please stand up!
David J. Tyler (pp. 231-234)
Keywords: Clothing, United Kingdom
ArticleType: Research paper
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858549 The sensory panel applied to textile goods – a new marketing tool
Flora Philippe, Laurence Schacher, Dominique C. Adolphe, Catherine Dacremont (pp. 235-248)
Keywords: Perception, Sensory perception, Textile testing, Textiles
ArticleType: Research paper
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858550 Personal selling approaches used in television shopping
Louise Lystig Fritchie, Kim K.P. Johnson (pp. 249-258)
Keywords: Clothing, Home shopping, Selling, Television
ArticleType: General review
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858551 A comparison of TV home shoppers based on risk perception
Brigitte Burgess (pp. 259-271)
Keywords: Home shopping, Risk analysis, Television
ArticleType: Case study
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858552 Entrepreneurial image of demand in the Italian yarn firms
Simone Guercini (pp. 272-281)
Keywords: Decision making, Italy, Textile industry
ArticleType: Case study
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858553 Gender differences in cognitive and affective impulse buying
Amanda Coley, Brigitte Burgess (pp. 282-295)
Keywords: Buying behaviour, Cognition, Gender
ArticleType: Case study
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858554 The men’s wear sector in the UK 1993-2001: a statistical review
Richard Morris Jones (pp. 296-305)
Keywords: Clothing, Economic trends, Statistics
ArticleType: Research paper
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858555 Body measurement techniques: Comparing 3D body-scanning and anthropometric methods for apparel applications
Karla P. Simmons, Cynthia L. Istook (pp. 306-332)
Keywords: Human anatomy, Measurement, Medical scanners
ArticleType: Case study
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