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Journal of Business Strategy
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Journal of Business Strategy

Volume 24 Issue 2

Published: 2003 | Start Page: 5

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Articles

Articles
Article No: Article Information:
874292 Historical context
Patrick Marren (pp. 5-7)
Keywords: Economic conditions, Economic forecasting, Economic indicators
ArticleType: General review
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874293 The rise of the CSO
Daniel R. Delmar (pp. 8-10)
Keywords: Chief executive, Strategy, Technology
ArticleType: Research paper
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874294 Stories that SELL, stories that TELL
Barbara Kaufman (pp. 11-15)
Keywords: Communications, Stakeholders, Stories
ArticleType: Research paper
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874295 The dangers of product-driven success: what’s the next growth act?
Adrian Slywotzky, Richard Wise (pp. 16-25)
Keywords: Growth, Product strategy, Technology
ArticleType: Research paper
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874296 The genius is in the implementation
Mike Freedman (pp. 26-31)
Keywords: Complexity, Implementation, Strategy
ArticleType: Research paper
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874297 The top five profit drains and how to plug them
Deborah House (pp. 32-35)
Keywords: Business plan, Model, Profit and loss
ArticleType: Research paper
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874298 How strong brands get “on intent” – and stay there
Jennifer Barron (pp. 36-41)
Keywords: Brand loyalty, Branding, Brands
ArticleType: Research paper
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