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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 22 Issue 1

Published: 2004 | Start Page: 9

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Articles

Articles
Article No: Article Information:
855100 Critical success factors in the personal selling process: An empirical investigation of Ecuadorian salespeople in the banking industry
Fernando Jaramillo, Greg W. Marshall (pp. 9-25)
Keywords: Banking, Critical success factors, Ecuador, Sales performance
ArticleType: Research paper
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855101 Modeling customer satisfaction in mortgage credit companies
Viggo Høst, Michael Knie-Andersen (pp. 26-42)
Keywords: Customer loyalty, Customer satisfaction, Denmark, Mortgage companies, Service quality assurance
ArticleType: Research Paper
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855102 Critical competitive methods, generic strategies, and firm performance
Thomas L. Powers, William Hahn (pp. 43-64)
Keywords: Banking, Competitive strategy, Organizational performance
ArticleType: Research paper
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855103 Consumer loans with fixed monthly payments: Information problems and solutions based on some Swedish experiences
Stefan Yard (pp. 65-80)
Keywords: Consumer credit, Cost estimates, Loans, Sweden
ArticleType: Research paper
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