| 855104 |
Customer retention in retail financial services: an employee perspective
Jillian Dawes Farquhar
(pp. 86-99)
Keywords:
Customer retention,
Employees attitudes,
Financial services,
Relationship marketing,
Retail trade
ArticleType: Research paper
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(112 KB)
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| 855105 |
Effective communication with lead customers in developing new banking products
Peggy Athanassopoulou, Axel Johne
(pp. 100-125)
Keywords:
Banking,
Communication,
Customers,
Relationship marketing,
Services
ArticleType: Research Paper
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(283 KB)
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| 855106 |
A comparison of product elimination success factors in the UK banking, building society and insurance sectors
David R. Harness, Norman E. Marr
(pp. 126-143)
Keywords:
Banking,
Financial services,
Product elimination,
United Kingdom
ArticleType: Research paper
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(99 KB)
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| 855107 |
Relationships between service quality and behavioral outcomes: A study of private bank customers in Germany
Ugur Yavas, Martin Benkenstein, Uwe Stuhldreier
(pp. 144-157)
Keywords:
Behaviour,
Correlation analysis,
Germany,
Service quality assurance,
Surveys
ArticleType: Research paper
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(82 KB)
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