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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 22 Issue 3

Published: 2004 | Start Page: 161

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Articles

Articles
Article No: Article Information:
855108 Product elimination: A financial services model
David R. Harness (pp. 161-179)
Keywords: Customer relations, Financial services, Product elimination, Services
ArticleType: Research Paper
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855109 Investment risk perceptions: Do consumers and advisers agree?
Stephen Diacon (pp. 180-199)
Keywords: Factor analysis, Financial services, Investments, Risk assessment
ArticleType: Research paper
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855110 The communication of social responsibility by US banks
Robin T. Peterson, Charles M. Hermans (pp. 199-211)
Keywords: Advertising, Banks, Ethics, Marketing, Social responsibility
ArticleType: Research paper
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855111 Adoption of Internet banking among sophisticated consumer segments in an advanced developing country
Serkan Akinci, Safak Aksoy, Eda Atilgan (pp. 212-232)
Keywords: Banking, Consumers, Distribution channels, Markets
ArticleType: Research paper
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