| 1502732 |
The adoption of electronic banking technologies by US consumers
Jane M. Kolodinsky, Jeanne M. Hogarth, Marianne A. Hilgert
(pp. 238-259)
Keywords:
Consumer behaviour,
Electronic commerce,
Financial services,
Quantitative methods,
United States of America,
Virtual banking
ArticleType: Research paper
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(126 KB)
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| 855113 |
Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market
Michael Getzner, Sonja Grabner-Kräuter
(pp. 260-278)
Keywords:
Austria,
Business ethics,
Consumer behaviour,
Green marketing,
Marketing strategy,
Social responsibility
ArticleType: Research paper
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(117 KB)
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| 855114 |
Factors in gaining compliance toward an acceptable level of personal unsecured debt
Stephanie Dellande, Andrew Saporoschenko
(pp. 279-290)
Keywords:
Credit cards,
Debts,
Financial services,
Marketing,
Personal finance
ArticleType: General review
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(85 KB)
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| 855115 |
Maximising customer relationships and minimising business risk
Mark Lavender
(pp. 291-296)
Keywords:
Banking,
Customer relations,
Customer service management,
Relationship marketing
ArticleType: General review
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(55 KB)
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