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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 22 Issue 6

Published: 2004 | Start Page: 390

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Articles

Articles
Article No: Article Information:
855120 Employee attitude towards customers and customer care challenges in banks
Babu P. George, Purva G. Hegde (pp. 390-406)
Keywords: Banks, Complaints, Customer services quality, Employee attitudes, India
ArticleType: Research Paper
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855121 Service quality and satisfaction perceptions: curvilinear and interaction effect
Ding Hooi Ting (pp. 407-420)
Keywords: Banks, Corporate ownership, Customer satisfaction, Customer services quality, Malaysia
ArticleType: Research Paper
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855122 Internal marketing in UK banks: conceptual legitimacy or window dressing?
Ioanna Papasolomou-Doukakis, Philip J. Kitchen (pp. 421-452)
Keywords: Banks, Internal marketing, United Kingdom
ArticleType: Research paper
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855123 The regulatory challenge to relationship marketing in UK banking
John K. Ashton, Andrew Pressey (pp. 453-464)
Keywords: Banking, Regulation, Relationship marketing, United Kingdom
ArticleType: General review
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