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British Food Journal

Volume 101 Issue 5

Published: 1999 | Start Page: 359


Special Issue: A case study approach in the food sector: Globalisation
Guest Editor(s): Dr Claudio Vignali
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Articles

Articles
Article No: Article Information:
870473 Desnoes & Geddes Limited
Leo Paul Dana (pp. 359-361)
Keywords: Brewing industry, Drinks industry, Franchising, Growth, Jamaica, Singapore
ArticleType: Case study
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870474 KMA
Leo Paul Dana, Teresa E. Dana (pp. 361-365)
Keywords: Coffee, Drinks industry, Egypt, Packaging, Product innovation, Tea
ArticleType: Case study
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870475 Korean Air Lines
Leo Paul Dana (pp. 365-383)
Keywords: Airlines, Catering, Customer satisfaction, Food industry, Korea, Product innovation
ArticleType: Case study
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870476 Mubbery juice
Leo Paul Dana (pp. 384-393)
Keywords: China, Drinks industry, Growth, Health foods, Innovation, National cultures
ArticleType: Case study
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870477 An entry strategy report for Dairy Crest in Germany: A theoretical application of matrix marketing
Claudio Vignali, Demetris Vrontis, Daniella Maria Vignali (pp. 393-409)
Keywords: Dairy industry, Germany, Marketing, Strategy
ArticleType: Viewpoint
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870478 The Bulgarian Vintner Company
Stephen Bainbridge (pp. 409-416)
Keywords: Bulgaria, EU, Export, Imports, Prices, Wines and spirits
ArticleType: Case study
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870479 Danish cheese
Leo Paul Dana, Teresa E. Dana (pp. 416-419)
Keywords: Dairy industry, EU, Export, Interventions, Marketing, Regulations
ArticleType: Case study
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870480 Ms Jessica Lim
Teresa E. Dana (pp. 419-425)
Keywords: Entrepreneurship, Manpower planning, Prices, Restaurants, Singapore, Women
ArticleType: Case study
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870481 Le Boulanger de Strasbourg
Leo Paul Dana (pp. 425-428)
Keywords: Entrepreneurship, EU, Food industry, France, Regulations, Small firms
ArticleType: Case study
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870482 Mohammed the baker
Leo Paul Dana (pp. 429-431)
Keywords: Central government, Egypt, Ingredients, Marketing, Prices, Subsidies
ArticleType: Case study
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870483 Orange juice vendor
Leo Paul Dana, Teresa E. Dana (pp. 432-434)
Keywords: Brand awareness, Drinks industry, Entrepreneurship, Family firms, Morocco, Tourism
ArticleType: Viewpoint
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870484 Sheep-farm in the Pyrenees
Leo Paul Dana (pp. 435-440)
Keywords: Entrepreneurship, Export, Farming, France, Growth, Tourism
ArticleType: Case study
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870485 Coca-Cola Indochina Pte Ltd
Leo Paul Dana, Teresa E. Dana (pp. 441-447)
Keywords: Advertising, Competitive strategy, Drinks industry, Joint ventures, Politics, Vietnam
ArticleType: Case study
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870486 Lublin Coca-Cola Bottlers Ltd
Leo Paul Dana, Claudio Vignali (pp. 447-455)
Keywords: Advertising, Competitive strategy, Drinks industry, Marketing, Packaging, Poland
ArticleType: Case study
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870487 S. David Soda Water Factory
Leo Paul Dana (pp. 456-462)
Keywords: Brands, Distribution channels, Drinks industry, Entrepreneurship, India, Smallfirms
ArticleType: Case study
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870488 Tajik-American Pepsi
Leo Paul Dana (pp. 461-468)
Keywords: Brand awareness, Drinks industry, Growth, Joint ventures, Tajikistan
ArticleType: Case study
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870489 Turkish Coca-Cola
Leo Paul Dana (pp. 468-478)
Keywords: Brand awareness, Capitalism, Drinks industry, Growth, Joint-ventures, Kyrgyz Republic
ArticleType: Case study
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1454596 International Beverage Company
Leo Paul Dana (pp. 479-484)
Keywords: Drinks industry, Infrastructure, Joint-ventures, Product positioning, Quality, Vietnam
ArticleType: Case study
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870490 Mrs Fields’ Cookies: A Case about Ms Lek Oon Goh
Teresa E. Dana (pp. 483-488)
Keywords: Confectionery, Entrepreneurship, Franchising, Growth, Singapore, Women
ArticleType: Case study
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870491 Ben & Jerry’s
Leo Paul Dana (pp. 488-490)
Keywords: Advertising, Brand awareness, Company failures, Entrepreneurship, Growth, Russia
ArticleType: Case study
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870492 Fast food in Istanbul
Leo Paul Dana, Teresa E. Dana (pp. 490-492)
Keywords: Entrepreneurship, Fast food, Location, Market segmentation, Marketing, Turkey
ArticleType: Case study
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870493 Kentucky Fried Chicken
Leo Paul Dana (pp. 493-496)
Keywords: China, Customer satisfaction, Fast food, Market research, National cultures, Product quality
ArticleType: Case study
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870494 McDonald’s Co. (Japan) Ltd
Leo Paul Dana (pp. 496-499)
Keywords: Fast food, Franchising, Japan, Market share, Prices, Standardisation
ArticleType: Case study
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870495 Nirula’s small business
Leo Paul Dana (pp. 500-505)
Keywords: Entrepreneurship, Family firms, Fast food, India, Marketing, Religion
ArticleType: Case study
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Editorial

Editorial
Item No: Item Information
1473342 Editorial
Journal: British Food Journal
Vol : 101 Issue: 5
Special Issue: A case study approach in the food sector: Globalisation
Author(s): Claudio Vignali
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