| 1762097 |
Customer advocacy and the impact of B2B loyalty programs
Russell Lacey, Robert M. Morgan
(pp. 3-13)
Keywords:
Customer retention,
Loyalty schemes,
Relationship marketing
ArticleType: Research paper
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(161 KB)
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| 1762098 |
Do different marketing practices require different leadership styles? An exploratory study
Adam Lindgreen, Roger Palmer, Martin Wetzels, Michael Antioco
(pp. 14-26)
Keywords:
Leadership,
Marketing strategy,
Relationship marketing,
Transactional leadership,
Transformational leadership
ArticleType: Research paper
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(272 KB)
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| 1762099 |
Boundary conditions to business relationships in China: the case of selling wine in China
Michael Beverland
(pp. 27-34)
Keywords:
Business-to-business marketing,
China,
Cross-cultural management,
Exports,
Qualitative methods
ArticleType: Research paper
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(105 KB)
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| 1762100 |
A comparison of European and Chinese supplier and customer functions and the impact of connected relations
Louise Young, James Wiley, Ian Wilkinson
(pp. 35-45)
Keywords:
China,
Europe,
International business,
International relations
ArticleType: Research paper
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(117 KB)
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| 1762101 |
How network competence and network location influence innovation performance
Yen Ting Helena Chiu
(pp. 46-55)
Keywords:
Cluster analysis,
Competences,
Innovation,
Organizational performance,
Social networks
ArticleType: Research paper
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(260 KB)
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| 1762102 |
Value capturing as a balancing act
Paul Matthyssens, Koen Vandenbempt, Caroline Goubau
(pp. 56-60)
Keywords:
Commodity markets,
Product launch,
Value analysis
ArticleType: Case study
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(165 KB)
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| 1762103 |
Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Hugh M. Pattinson, Arch G. Woodside
(pp. 61-76)
Keywords:
Complexity theory,
Diffusion,
Innovation,
Software engineering
ArticleType: Case study
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(1093 KB)
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