| 1764916 |
The effects of clustered data on standard error estimates in covariance structure analysis: A field data application
Andrea Vocino
(pp. 7-18)
Keywords:
Modelling,
Samples,
Structural analysis,
Surveys
ArticleType: Research paper
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(111 KB)
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| 1764917 |
The development of market orientation: a consideration of institutional influence in China
Nir Kshetri
(pp. 19-40)
Keywords:
Capitalist systems,
China,
Influence,
Market orientation
ArticleType: Research paper
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(156 KB)
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| 1764918 |
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers
Boonghee Yoo
(pp. 41-57)
Keywords:
Brand equity,
Brand loyalty,
Collectivism,
Culture,
South Korea,
United States of America
ArticleType: Research paper
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(474 KB)
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| 1764919 |
Cross-cultural analysis of gender roles: Indian and US advertisements
Durriya H.Z. Khairullah, Zahid Y. Khairullah
(pp. 58-75)
Keywords:
Advertising,
Cross-cultural studies,
Gender,
India,
Magazines,
Role play,
United States of America
ArticleType: Research paper
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(128 KB)
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| 1764920 |
Regulation of soft issues in advertising in Confucian societies: a comparative examination
Zhihong Gao, Joe H. Kim
(pp. 76-92)
Keywords:
Advertising standards,
Confucianism,
East Asia,
Social factors
ArticleType: General review
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(120 KB)
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| 1764921 |
Analysis of a customer satisfaction survey using Rough Sets theory: A manufacturing case in Taiwan
Wei-Shing Chen
(pp. 93-105)
Keywords:
Customer satisfaction,
Manufacturing industries,
Taiwan
ArticleType: Case study
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(828 KB)
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| 1764922 |
An application of integrating SERVQUAL and Kano's model into QFD for logistics services: A case study from Turkey
Birdogan Baki, Cigdem Sahin Basfirinci, Ilker Murat AR, Zuhal Cilingir
(pp. 106-126)
Keywords:
Logistics data processing,
Modelling,
Quality function deployment,
Service quality assurance,
SERVQUAL,
Turkey
ArticleType: Case study
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(653 KB)
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| 1764923 |
Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?
Paromita Goswami, Mridula S. Mishra
(pp. 127-143)
Keywords:
Consumer behaviour,
Customer loyalty,
India,
Retailers,
Shopping
ArticleType: Research paper
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(132 KB)
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| 1764924 |
Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value
Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, Shiri D. Vivek
(pp. 144-160)
Keywords:
Consumer behaviour,
Distribution channels and markets,
Electronic commerce,
Internet,
Taiwan
ArticleType: Research paper
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(222 KB)
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| 1764925 |
Selecting key capabilities of TV-shopping companies applying analytic network process
Sen-Kuei Liao, Kuei-Lun Chang
(pp. 161-173)
Keywords:
Balanced scorecard,
Electronic commerce,
Taiwan,
Television
ArticleType: Research paper
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(341 KB)
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| 1764926 |
The influence of core-brand attitude and consumer perception on purchase intention towards extended product
Shwu-Ing Wu, Chen-Lien Lo
(pp. 174-194)
Keywords:
Brand awareness,
Brand extensions,
Consumer behaviour,
Purchasing,
Taiwan
ArticleType: Research paper
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(450 KB)
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| 1764927 |
Tasting quality: the roles of intrinsic and extrinsic cues
Roberta Veale, Pascale Quester
(pp. 195-207)
Keywords:
Australia,
Country of origin,
Food testing,
Price positioning,
Quality
ArticleType: Research paper
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(121 KB)
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