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British Food Journal


Volume 111 Issue 1

Published: 2009 | Start Page: 9


Special Issue: Chinese food marketing
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Articles

Articles
Article No: Article Information:
1768949 Integrated information and logistics management, quality management and firm performance of pork processing industry in China
Jiqin Han, Jacques H. Trienekens, S.W.F. (Onno) Omta (pp. 9-25)
Keywords: China, Communications technology, Distribution management, Food manufacturing processing, Meat, Quality management
ArticleType: Research paper
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1768950 Which way forward for China's vegetable exports?
Liu Xue, Brian J. Revell (pp. 26-43)
Keywords: China, Competitive strategy, Exports, Vegetables
ArticleType: Research paper
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1768951 Development of the grocery retail market in China: A qualitative study of how foreign and domestic retailers seek to increase market share
Martin Hingley, Adam Lindgreen, Lan Chen (pp. 44-55)
Keywords: China, Food products, International marketing, Market share, Retail marketing
ArticleType: Research paper
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1768952 Chinese gatekeeper perceptions of genetically modified food
John G. Knight, Hongzhi Gao (pp. 56-69)
Keywords: China, Food products, Genetic modification, Risk management
ArticleType: Research paper
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1768953 Service quality in Hong Kong: wet markets vs supermarkets
Ursula Bougoure, Bernard Lee (pp. 70-79)
Keywords: Customer services quality, Food products, Hong Kong, Retailing
ArticleType: Research paper
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1768954 The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies
Cheng-Wen Lee, Chi-Shun Liao (pp. 80-96)
Keywords: Brands, Consumer behaviour, Market position, Market strategy, Perceptual mapping, Tea
ArticleType: Research paper
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Guest editorial

Chinese food marketing
Item No: Item Information
1768955 Chinese food marketing
Vol : 111 Issue: 1
Special Issue: Chinese food marketing
Author(s): Adam Lindgreen, Martin Hingley
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