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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1768958	Marketing medical implants: new challenges and concerns Michael Mackert, Tracie Harrison (pp. 4-5) Keywords: Advertising, Consumer marketing, Medical products, Pharmaceuticals industry ArticleType: Viewpoint View HTML | View PDF (48 KB) | Reprints & Permissions
1768959	Communicating healthy eating to adolescents Kara Chan, Gerard Prendergast, Alice Grønhøj, Tino Bech-Larsen (pp. 6-14) Keywords: Adolescents, Advertising execution, China, Health education ArticleType: Research paper View HTML | View PDF (234 KB) | Reprints & Permissions
1768960	Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands Ian Phau, Min Teah (pp. 15-27) Keywords: China, Consumers, Counterfeiting, Premier brands ArticleType: Research paper View HTML | View PDF (188 KB) | Reprints & Permissions
1768961	Two dimensions of attribute importance Russell Smith, Brant Deppa (pp. 28-38) Keywords: Customer satisfaction, Product attributes ArticleType: Research paper View HTML | View PDF (285 KB) | Reprints & Permissions
1768962	Increasing elder consumer interactions with information technology Michelle Hough, Andrzej Kobylanski (pp. 39-48) Keywords: Communication technologies, Marketing mix, Older consumers ArticleType: Conceptual paper View HTML | View PDF (120 KB) | Reprints & Permissions
1768963	Shopping for loyalty: an executive's wish list Bruce Kerr (pp. 49-51) Keywords: Customer relations, Loyalty schemes, Marketing ArticleType: General review View HTML | View PDF (51 KB) | Reprints & Permissions

Book Review

Managing Online Forums

Item No:	Item Information
1768956	Managing Online Forums Vol : 26 Issue: 1 Author(s): Natalie T. Wood View HTML

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Item No:	Item Information
1768957	Predictably Irrational: The Hidden Forces That Shape Our Decisions Vol : 26 Issue: 1 Author(s): Brian A. Vander Schee View HTML

Editorial

Editorial

Item No:	Item Information
1768964	Editorial Vol : 26 Issue: 1 Author(s): Richard C. Leventhal View HTML

Computer currency

Computer currency

Item No:	Item Information
1768965	Computer currency Vol : 26 Issue: 1 View HTML

Internet currency

Internet currency

Item No:	Item Information
1768966	Internet currency Vol : 26 Issue: 1 View HTML