Welcome guest

Qualitative Market Research: An International Journal

Browse
User Guides

Online Access

See all available RSS feeds

Journal Information

E-mail this page

Qualitative Market Research: An International Journal

Volume 12 Issue 1

Published: 2009 | Start Page: 7

Icon Key:

Requires login or subscription

Backfiles

EarlyCite

Articles

Articles
Article No:	Article Information:
1769112	Five processes of response distortion: a model of response filters Norbert Scholl (pp. 7-14) Keywords: Interviews, Language, Memory, Rationalization ArticleType: Research paper View HTML \| View PDF (59 KB) \| Reprints & Permissions
1769113	Blind insights: a new technique for testing a priori hypotheses with qualitative methods Eric D. DeRosia, Glenn L. Christensen (pp. 15-35) Keywords: Advertising, Qualitative methods ArticleType: Technical paper View HTML \| View PDF (124 KB) \| Reprints & Permissions
1769114	Targets of commitment in service provider-consumer relationships: a prototyping study Tim D. Jones, Shirley F. Taylor, Harvir S. Bansal (pp. 36-48) Keywords: Buyer-seller relationships, Consumers, Prototypes, Service industries ArticleType: Research paper View HTML \| View PDF (82 KB) \| Reprints & Permissions
1769115	Exploring the origins of enduring product involvement Peter H. Bloch, Suraj Commuri, Todd J. Arnold (pp. 49-69) Keywords: Consumer research, Narratives ArticleType: Research paper View HTML \| View PDF (126 KB) \| Reprints & Permissions
1769116	Rethinking assessment of marketing research skills and knowledge: a new approach Madhav N. Segal, Edmund K. Hershberger, Talaibek Osmonbekov (pp. 70-82) Keywords: Human resource management, Market research ArticleType: Research paper View HTML \| View PDF (86 KB) \| Reprints & Permissions
1769117	A hard look at hard laddering: A comparison of studies examining the hierarchical structure of means-end theory Joan M. Phillips, Thomas J. Reynolds (pp. 83-99) Keywords: Interviews, Qualitative research ArticleType: Literature review View HTML \| View PDF (228 KB) \| Reprints & Permissions

Book Review

Against All Gods: Six Polemics on Religion and an Essay on Kindness
Item No:	Item Information
1769111	Against All Gods: Six Polemics on Religion and an Essay on Kindness Vol : 12 Issue: 1 Author(s): Charles Dennis View HTML

Editorial

Editorial
Item No:	Item Information
1769118	Editorial Vol : 12 Issue: 1 Author(s): Len Tiu Wright View HTML

Practitioner perspectives

Conference review: British Psychological Society Qualitative Methods in Psychology Inaugural Conference, 2-4 September 2008
Item No:	Item Information
1769119	Conference review: British Psychological Society Qualitative Methods in Psychology Inaugural Conference, 2-4 September 2008 Vol : 12 Issue: 1 Author(s): Sheila Keegan View HTML