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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1770603	Large emerging markets (LEMs) and international strategy Peter Enderwick (pp. 7-16) Keywords: Emerging markets, Management strategy, Multinational companies, Operations management ArticleType: Conceptual paper View HTML | View PDF (73 KB) | Reprints & Permissions
1770604	Patterns of price endings used in US and Japanese price advertising Robert M. Schindler (pp. 17-29) Keywords: Advertising, Consumer behaviour, International marketing, Prices, United States of America, Japan ArticleType: Research paper View HTML | View PDF (89 KB) | Reprints & Permissions
1770605	The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries Yanto Chandra, Chris Styles, Ian Wilkinson (pp. 30-61) Keywords: Australia, Entrepreneurialism, International business, Knowledge economy ArticleType: Research paper View HTML | View PDF (159 KB) | Reprints & Permissions
1770606	Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary Rick T. Wilson, Lyn S. Amine (pp. 62-89) Keywords: Advertising agencies, Hungary, Market forces, National economy, Resource management ArticleType: Research paper View HTML | View PDF (211 KB) | Reprints & Permissions
1770607	Contextual and cultural factors underlying Americanization C. Samuel Craig, Susan P. Douglas, Aronte Bennett (pp. 90-109) Keywords: Culture, Entertainment, Globalization, United States of America ArticleType: Research paper View HTML | View PDF (117 KB) | Reprints & Permissions

Book Review

Learning From Exporting: New Insights, New Perspectives

Item No:	Item Information
1770601	Learning From Exporting: New Insights, New Perspectives Vol : 26 Issue: 1 Author(s): Carlos M. Rodriguez View HTML

Foreign Operation Methods: Theory, Analysis, Strategy

Item No:	Item Information
1770602	Foreign Operation Methods: Theory, Analysis, Strategy Vol : 26 Issue: 1 Author(s): Carlos M. Rodriguez View HTML

Editorial

Editorial

Item No:	Item Information
1770608	Editorial Vol : 26 Issue: 1 Author(s): Professor Jeryl Whitelock View HTML