| 1770659 |
Franchise firm entry time influence on long-term survival
Victoria Bordonaba Juste, Laura Lucia-Palacios, Yolanda Polo-Redondo
(pp. 106-125)
Keywords:
Franchising,
Market entry,
Modelling,
Production planning and control,
Spain
ArticleType: Research paper
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(122 KB)
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| 1770660 |
The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context
Kim Hongyoun Hahn, Jihyun Kim
(pp. 126-141)
Keywords:
Brand image,
Consumer behaviour,
Internet shopping,
Retailing,
Trust,
United States of America
ArticleType: Research paper
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(106 KB)
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| 1770661 |
Does morality explain opportunism in marketing channel negotiations?: The moderating role of trust
Stephan Grzeskowiak, Jamal A. Al-Khatib
(pp. 142-160)
Keywords:
Behaviour,
Negotiating,
Standards,
Trust
ArticleType: Research paper
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(118 KB)
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| 1770662 |
Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping
Yoo-Kyoung Seock, Lauren R. Bailey
(pp. 161-181)
Keywords:
Consumers,
Hispanics,
Information retrieval,
Promotional methods,
Shopping,
United States of America
ArticleType: Research paper
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(116 KB)
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| 1770663 |
Market segmentation with respect to university students' clothing benefits sought: Shopping orientation, clothing attribute evaluation, and brand repatronage
Hyun-Hee Park, Pauline Sullivan
(pp. 182-201)
Keywords:
Brand loyalty,
Clothing,
Consumer behaviour,
Market segmentation,
Shopping
ArticleType: Research paper
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(103 KB)
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