| 1775813 |
The influence of self-construals on young Korean consumers' decision-making styles
Kim Hong Youn Hahn, Rita Kean
(pp. 6-19)
Keywords:
Consumer behaviour,
Consumers,
Decision making,
South Korea,
Young adults
ArticleType: Research paper
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(162 KB)
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| 1775814 |
An analytical approach to assessing the competitiveness in the textile industry
Rasoul Shafaei
(pp. 20-36)
Keywords:
Competitive advantage,
Competitive analysis,
Competitive strategy,
Synthetic fibres
ArticleType: Research paper
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(184 KB)
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| 1775815 |
Identifying characteristics of consumers who frequently return apparel
Minjeong Kang, Kim Johnson
(pp. 37-48)
Keywords:
Clothing,
Consumer behaviour,
Consumers,
Innovation,
Retailing,
Returns
ArticleType: Research paper
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(86 KB)
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| 1775816 |
Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self-identity
Gwendolyn Hustvedt, Marsha A. Dickson
(pp. 49-65)
Keywords:
Attitudes,
Clothing,
Consumer behaviour,
Cotton,
Social values,
United States of America
ArticleType: Research paper
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(104 KB)
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| 1775817 |
Consumer responses to incomplete information in print apparel advertising
Jane Lu Hsu, Roxy Hsien-Chen Mo
(pp. 66-78)
Keywords:
Advertising,
Clothing,
Decision making,
Fashion,
Individual perception
ArticleType: Research paper
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(94 KB)
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| 1775818 |
A profile of Koreans: who purchases fashion goods online?
Heewon Sung, Yangjin Jeon
(pp. 79-97)
Keywords:
Electronic commerce,
Fashion,
Internet shopping,
Lifestyles,
Market segmentation,
South Korea
ArticleType: Research paper
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(244 KB)
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| 1775819 |
Salespersons' service quality and customer loyalty in fashion chain stores: A study in Hong Kong retail stores
Cheng Yu Sum, Chi Leung Hui
(pp. 98-108)
Keywords:
Customer loyalty,
Customer services quality,
Fashion,
Retailing,
Sales force
ArticleType: Research paper
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(72 KB)
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| 1775820 |
The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer
Karen Hyllegard, Jennifer Ogle, Ruoh-Nan Yan
(pp. 109-127)
Keywords:
Advertising,
Advertising effectiveness,
Garment industry,
Retailers
ArticleType: Research paper
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(127 KB)
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| 1775821 |
The effects of customized site features on internet apparel shopping
Kiseol Yang, Allison P. Young
(pp. 128-139)
Keywords:
Buying behaviour,
Clothing,
Customization,
Internet shopping
ArticleType: Research paper
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(151 KB)
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