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International Journal of Bank Marketing
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International Journal of Bank Marketing


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Volume 27 Issue 2

Published: 2009 | Start Page: 108

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Articles

Articles
Article No: Article Information:
1770926 Attitudes and behaviour in everyday finance: evidence from Switzerland
Brigitte Fünfgeld, Mei Wang (pp. 108-128)
Keywords: Cluster analysis, Factor analysis, Personal finance, Questionnaires, Savings, Switzerland
ArticleType: Research paper
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1770927 The influence of customer perceptions on financial performance in financial services
Chiung-Ju Liang, Wen-Hung Wang, Jillian Dawes Farquhar (pp. 129-149)
Keywords: Consumer behaviour, Financial benefits, Financial services, Product attributes, Relationship marketing, Taiwan
ArticleType: Research paper
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1770928 Redemption behavior for credit card reward programs in China
Matthew Tingchi Liu, James L. Brock (pp. 150-166)
Keywords: China, Credit cards, Customer loyalty, Loyalty schemes
ArticleType: Research paper
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1770929 Stock market reactions to third-party complaints
Ana B. Casado-Díaz, Francisco J. Mas-Ruiz, Ricardo Sellers-Rubio (pp. 167-183)
Keywords: Banking, Complaints, Spain, Stock returns
ArticleType: Research paper
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