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European Journal of Marketing


Volume 43 Issue 1

Published: 2009 | Start Page: 5

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Articles

Articles
Article No: Article Information:
1771053 Being a successful and valuable peer reviewer
Nick Lee, Gordon Greenley (pp. 5-10)
Keywords: Experience, Peer review, Sciences
ArticleType: Literature review
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1771054 Seeing market orientation through a capabilities lens
Anthony Foley, John Fahy (pp. 13-20)
Keywords: Market orientation, Performance management
ArticleType: Conceptual paper
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1771055 Franchising in Ukraine
Roman Peretiatko, Anatoli Humeniuk, Marina Humeniuk, Clare D'Souza, Andrew Gilmore (pp. 21-30)
Keywords: Australia, Experience, Franchising, Investors, Ukraine
ArticleType: General review
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1771056 Antecedents of collective-value within business-to-business relationships
Bruce Douglas Pinnington, Thomas J. Scanlon (pp. 31-45)
Keywords: Partnership, Trust
ArticleType: Viewpoint
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1771057 Innovative marketing in SMEs
Michele O'Dwyer, Audrey Gilmore, David Carson (pp. 46-61)
Keywords: Marketing, Small to medium-sized enterprises
ArticleType: Conceptual paper
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1771058 The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects
Josée Bloemer, Kris Brijs, Hans Kasper (pp. 62-89)
Keywords: Consumers, Country of origin, International marketing
ArticleType: Conceptual paper
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1771059 Franchisee personality: An examination in the context of franchise unit density and service classification
Scott Weaven, Debra Grace, Mark Manning (pp. 90-109)
Keywords: Emotional intelligence, Franchising, Personality
ArticleType: Research paper
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1771060 Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market
Natalia Rubio, María Jesús Yagüe (pp. 110-138)
Keywords: Competitive strategy, Market share, Performance management
ArticleType: Research paper
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1771061 The effects of relationship quality on export performance: A classification of small and medium-sized Turkish exporting firms operating in single export-market ventures
Tulin Ural (pp. 139-168)
Keywords: Export markets, Small to medium-sized firms, Turkey
ArticleType: Research paper
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1771062 Barriers to repeat patronage: the impact of spectator constraints
Mark P. Pritchard, Daniel C. Funk, Kostas Alexandris (pp. 169-187)
Keywords: Consumers, Marketing strategy, Sporting events
ArticleType: Research paper
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1771063 Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Sylvie Laforet (pp. 188-212)
Keywords: Innovation, Manufacturing systems, Market orientation, Small to medium-sized enterprises
ArticleType: Research paper
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1771064 Consumer evaluation of unbranded and unlabelled food products: The case of bacalhau
Geir Sogn-Grundvåg, Jens Østli (pp. 213-228)
Keywords: Consumers, Food products, Portugal
ArticleType: Research paper
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1771065 Theoretical lenses and domain definitions in innovation research
Nukhet Harmancioglu, Cornelia Droge, Roger J. Calantone (pp. 229-263)
Keywords: Innovation, Product development
ArticleType: Research paper
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1771066 Children's impact on innovation decision making: A diary study
Elisabeth Götze, Christiane Prange, Iveta Uhrovska (pp. 264-295)
Keywords: Decision making, Ethics, Influence, Innovation
ArticleType: Research paper
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Book Review

Rethinking Public Relations: PR Propaganda and Democracy
Item No: Item Information
1771052 Rethinking Public Relations: PR Propaganda and Democracy
Vol : 43 Issue: 1
Author(s): Gábor Hoványi
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