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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1774857	Consumer centered “brand value” of foods: drivers and segmentation Gillie Gabay, Howard R. Moskowitz, Jacqueline Beckley, Hollis Ashman (pp. 4-16) Keywords: Brand awareness, Brand management, Customer orientation, Market segmentation, Value analysis ArticleType: Research paper View HTML | View PDF (140 KB) | Reprints & Permissions
1774858	Changing affective content in brand and product attributes Marcus Abbott, Ray Holland, Joseph Giacomin, John Shackleton (pp. 17-26) Keywords: Brand identity, Brands, Cognition, Consumer behaviour, Product attributes ArticleType: Research paper View HTML | View PDF (294 KB) | Reprints & Permissions
1774859	Impulse purchases of new products: an empirical analysis Nukhet Harmancioglu, R. Zachary Finney, Mathew Joseph (pp. 27-37) Keywords: Buying behaviour, Consumer psychology, New products, Self esteem ArticleType: Research paper View HTML | View PDF (253 KB) | Reprints & Permissions
1774860	A step-by-step process to build valued brands Peter Boatwright, Jonathan Cagan, Dee Kapur, Al Saltiel (pp. 38-49) Keywords: Brand identity, Brand management, Product attributes ArticleType: Case study View HTML | View PDF (472 KB) | Reprints & Permissions
1774861	Examination of satisfaction in cross-product group settings S. Allen Broyles, Robert H. Ross, Thaweephan (Duke) Leingpibul (pp. 50-59) Keywords: Affective psychology, Customer satisfaction, Expectation, Product positioning, Repeat buying ArticleType: Research paper View HTML | View PDF (139 KB) | Reprints & Permissions
1774862	A longitudinal study on Australian online DVD pricing Hongyi Li, Fang-Fang Tang, Liang Huang, Fiona Song (pp. 60-67) Keywords: Australia, Consumer goods, Internet shopping, Pricing policy, Retailers ArticleType: Research paper View HTML | View PDF (108 KB) | Reprints & Permissions
1774863	Plaiting pricing into product categories and corporate objectives John Kehagias, Emmanuel Skourtis, Aikaterini Vassilikopoulou (pp. 67-76) Keywords: Greece, Pricing policy, Product specification, Strategic objectives ArticleType: Research paper View HTML | View PDF (123 KB) | Reprints & Permissions

Book Review

Brand Busters: 7 Common Mistakes that Marketers Make. Lessons from the World of Technical and Scientific Products

Item No:	Item Information
1774855	Brand Busters: 7 Common Mistakes that Marketers Make. Lessons from the World of Technical and Scientific Products Vol : 18 Issue: 1 Author(s): Mark Glynn View HTML

Why It Sells; Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Item No:	Item Information
1774856	Why It Sells; Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Vol : 18 Issue: 1 Author(s): David Koranda View HTML

Editorial

Editorial

Item No:	Item Information
1774864	Editorial Vol : 18 Issue: 1 Author(s): Richard C. Leventhal View HTML