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International Marketing Review

Volume 26 Issue 2

Published: 2009 | Start Page: 124

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Articles

Articles
Article No: Article Information:
1780890 Capabilities and propensity for cooperative internationalization
César Camisón, Ana Villar (pp. 124-150)
Keywords: Competitive strategy, International business, Strategic alliances
ArticleType: Research paper
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1780891 Marketing strategy antecedents of value adding by foreign subsidiaries
Anders Pehrsson (pp. 151-171)
Keywords: Financial performance, Marketing strategy, Subsidiaries, Value added
ArticleType: Research paper
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1780892 Brand identity documentation: a cross-national examination of identity standards manuals
Begoña Jordá-Albiñana, Olga Ampuero-Canellas, Natalia Vila, José Ignacio Rojas-Sola (pp. 172-197)
Keywords: Brands, International marketing, National cultures
ArticleType: Research paper
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1780893 Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea
Hong-Youl Ha, Swinder Janda, Sang-Kyu Park (pp. 198-220)
Keywords: Brand loyalty, China, Customer satisfaction, South Korea
ArticleType: Conceptual paper
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1780894 Retail internationalisation from emerging markets: case study evidence from Chile
Constanza Bianchi (pp. 221-243)
Keywords: Chile, Emerging markets, International business, Retailing, South America
ArticleType: Research paper
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Book Review

International Marketing in the Network Economy: A Knowledge-based Approach
Item No: Item Information
1780889 International Marketing in the Network Economy: A Knowledge-based Approach
Vol : 26 Issue: 2
Author(s): Carlos M. Rodriguez
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Editorial

Editorial
Item No: Item Information
1780895 Editorial
Vol : 26 Issue: 2
Author(s): John Cadogan
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