| 1778984 |
Foster's Lager: from local beer to global icon
Leanne White
(pp. 177-190)
Keywords:
Advertising,
Australia,
Brands,
Integrated marketing communications,
International marketing
ArticleType: Conceptual paper
View HTML
|
View PDF
(246 KB)
| Reprints & Permissions
|
| 1778985 |
IMC strategies in new high technology product launches
Susanna Winter, Sanna Sundqvist
(pp. 191-215)
Keywords:
Integrated marketing communications,
Product launch
ArticleType: Case study
View HTML
|
View PDF
(557 KB)
| Reprints & Permissions
|
| 1778986 |
Innovation and performance in SME furniture industries: An international comparative case study
Carmen Otero-Neira, Martti Tapio Lindman, María J. Fernández
(pp. 216-232)
Keywords:
Business performance,
Furniture industry,
Innovation,
Small to medium-sized enterprises
ArticleType: Research paper
View HTML
|
View PDF
(152 KB)
| Reprints & Permissions
|
| 1778987 |
Innovation and the city: a macromarketing approach to industry development
Maxwell James Briggs
(pp. 233-245)
Keywords:
Cities,
Innovation,
Macro marketing,
Marketing systems,
Product management
ArticleType: Conceptual paper
View HTML
|
View PDF
(190 KB)
| Reprints & Permissions
|
| 1778988 |
What signifies success in e-CRM?
Hande Kimiloglu, Hülya Zarali
(pp. 246-267)
Keywords:
Balanced scorecard,
Customer relations,
Internet
ArticleType: Research paper
View HTML
|
View PDF
(175 KB)
| Reprints & Permissions
|
| 1778989 |
A marketing communications framework for small political parties in developed countries
Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald
(pp. 268-292)
Keywords:
Industrial Countries,
Marketing communications,
Perception,
Political parties
ArticleType: Conceptual paper
View HTML
|
View PDF
(471 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite