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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1779084	Brand parody products: is the harm worth the howl? Ross D. Petty (pp. 64-65) Keywords: Brand equity, Licensing, Trade marks ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1779085	An empirical study of an enjoyment-based response hierarchy model of watching MDTV on the move Anne Wan-Ling Hu, William Ming-Hone Tsai (pp. 66-77) Keywords: Mobile communication systems, Motivation (psychology), Television systems ArticleType: Research paper View HTML | View PDF (201 KB) | Reprints & Permissions
1779086	Brand trust in an age without trust: expert opinions Tara Lantieri, Larry Chiagouris (pp. 78-86) Keywords: Brand equity, Brand image, Brand management, Quality, Trust ArticleType: Case study View HTML | View PDF (131 KB) | Reprints & Permissions
1779087	Gender differences in Hong Kong adolescent consumers' green purchasing behavior Kaman Lee (pp. 87-96) Keywords: Adolescents, Consumers, Gender, Green marketing, Hong Kong ArticleType: Research paper View HTML | View PDF (132 KB) | Reprints & Permissions
1779088	Canadian and French men's consumption of cosmetics: a comparison of their attitudes and motivations Nizar Souiden, Mariam Diagne (pp. 97-109) Keywords: Advertising, Consumer behaviour, Cosmetics, Cross-cultural studies, Lifestyles, Motivation (psychology) ArticleType: Research paper View HTML | View PDF (173 KB) | Reprints & Permissions
1779089	Consumers' adoption of new technology products: the role of coping strategies Geng Cui, Wenjing Bao, Tsang-Sing Chan (pp. 110-120) Keywords: Consumer behaviour, Innovation, New products, Technology led strategy ArticleType: Research paper View HTML | View PDF (146 KB) | Reprints & Permissions
1779090	Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games Xiang Fang, John C. Mowen (pp. 121-131) Keywords: Betting, Personality, Promotional methods ArticleType: Research paper View HTML | View PDF (162 KB) | Reprints & Permissions

Book Review

Marketing Revolution

Item No:	Item Information
1779081	Marketing Revolution Vol : 26 Issue: 2 Author(s): William B. Mesa View HTML

Greater Good: How Good Marketing Makes for Better Democracy

Item No:	Item Information
1779082	Greater Good: How Good Marketing Makes for Better Democracy Vol : 26 Issue: 2 Author(s): Andrea J.S. Stanaland View HTML

Groundswell. Winning in a World Transformed by Social Technologies

Item No:	Item Information
1779083	Groundswell. Winning in a World Transformed by Social Technologies Vol : 26 Issue: 2 Author(s): Marianna Sigala View HTML

Editorial

Editorial

Item No:	Item Information
1779091	Editorial Vol : 26 Issue: 2 Author(s): Richard C. Leventhal View HTML

Computer currency

Firefox 3.0: the number two web browser

Item No:	Item Information
1779092	Firefox 3.0: the number two web browser Vol : 26 Issue: 2 Author(s): Robert Jameson View HTML

Internet currency

Segmentation and differential pricing: how one site accomplishes both

Item No:	Item Information
1779093	Segmentation and differential pricing: how one site accomplishes both Vol : 26 Issue: 2 View HTML