| 1781051 |
Marketing: philosophy of science and “epistobabble warfare”
Michel Rod
(pp. 120-129)
Keywords:
Epistemology,
Market research,
Marketing philosophy,
Sciences
ArticleType: Conceptual paper
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(76 KB)
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| 1781052 |
Qualitative analysis and the construction of causal models
Melvin Prince, Chris Manolis, Susan Tratner
(pp. 130-152)
Keywords:
Modelling,
Qualitative methods
ArticleType: Research paper
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(141 KB)
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| 1781053 |
Decision system analysis of advertising agency decisions
WoonBong Na, Roger Marshall, Arch G. Woodside
(pp. 153-170)
Keywords:
Advertising agencies,
Decision making,
Decision theory,
Protocols,
Systems analysis
ArticleType: Research paper
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(156 KB)
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| 1781054 |
Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing
Norman Peng, Chris Hackley
(pp. 171-186)
Keywords:
Consumers,
Marketing,
Politics
ArticleType: Research paper
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(100 KB)
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| 1781055 |
Spatial and temporal specificity and transferability: Structuration as the relationship marketing meta-theory
John Nicholson, Adam Lindgreen, Philip Kitchen
(pp. 187-207)
Keywords:
Relationship marketing,
Social structure
ArticleType: Conceptual paper
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(129 KB)
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| 1781056 |
An exploratory study of Canadian international new venture firms' development in overseas markets
Martine Spence, Dave Crick
(pp. 208-233)
Keywords:
Canada,
International business
ArticleType: Research paper
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(133 KB)
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| 1781057 |
“Emergent inquiry”: A practitioner's reflections on the development of qualitative research
Sheila Keegan
(pp. 234-248)
Keywords:
Complexity theory,
Research
ArticleType: Viewpoint
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(106 KB)
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