| 1782631 |
Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
Morten Heide, Kirsti Lærdal, Kjell Grønhaug
(pp. 305-319)
Keywords:
Customer satisfaction,
Hospitality services,
Knowledge management,
Norway,
Product attributes,
Service delivery
ArticleType: Research paper
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(94 KB)
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| 1782632 |
The emergence of counterfeit trade: a literature review
Thorsten Staake, Frédéric Thiesse, Elgar Fleisch
(pp. 320-349)
Keywords:
Business ethics,
Counterfeiting,
Supply and demand,
Trade
ArticleType: Literature review
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(246 KB)
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| 1782633 |
Propensity to bargain in marketing exchange situations:a comparative study
Bakr Bin Ahmad Alserhan
(pp. 350-363)
Keywords:
Customers,
Negotiating,
Pricing,
United Arab Emirates,
Western hemisphere
ArticleType: Research paper
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(142 KB)
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| 1782634 |
The marketing of innovations in high-technology companies: a network approach
Erik A. Borg
(pp. 364-370)
Keywords:
Innovation,
Knowledge economy,
Marketing,
Research and development
ArticleType: Viewpoint
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(56 KB)
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| 1782635 |
Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen
(pp. 371-397)
Keywords:
Computer networks,
Mobile communication systems,
Services,
Services marketing
ArticleType: Research paper
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(218 KB)
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| 1782636 |
Investigating the effects of service quality dimensions and expertise on loyalty
Ahmad Jamal, Kyriaki Anastasiadou
(pp. 398-420)
Keywords:
Banking,
Customer loyalty,
Customer satisfaction,
Customer services quality
ArticleType: Research paper
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(175 KB)
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| 1782637 |
Market orientation and performance: modelling a neural network
Manuela Silva, Luiz Moutinho, Arnaldo Coelho, Alzira Marques
(pp. 421-437)
Keywords:
Business performance,
Market orientation,
Marketing intelligence,
Modelling,
Neural nets,
Portugal
ArticleType: Research paper
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(169 KB)
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| 1782638 |
Price adaptation in export markets
Carlos M.P. Sousa, Frank Bradley
(pp. 438-458)
Keywords:
Business environment,
International pricing,
Marketing strategy,
Portugal,
Pricing
ArticleType: Research paper
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(198 KB)
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| 1782639 |
The impact of improvisation training on service employees in a European airline: a case study
Aidan Daly, Stephen J. Grove, Michael J. Dorsch, Raymond P. Fisk
(pp. 459-472)
Keywords:
Airlines,
Role play,
Service delivery,
Services,
Training
ArticleType: Case study
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(90 KB)
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| 1782640 |
Antecedents to permission based mobile marketing: an initial examination
Chanaka Jayawardhena, Andreas Kuckertz, Heikki Karjaluoto, Teemu Kautonen
(pp. 473-499)
Keywords:
Consumer behaviour,
Europe,
Marketing,
Mobile communication systems,
Perception,
Trust
ArticleType: Research paper
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(248 KB)
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| 1782641 |
Role of entrepreneurship and market orientation in firms' success
Óscar González-Benito, Javier González-Benito, Pablo A. Muñoz-Gallego
(pp. 500-522)
Keywords:
Business performance,
Disadvantaged groups,
Entrepreneurialism,
Europe,
Market orientation
ArticleType: Research paper
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(171 KB)
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| 1782642 |
Marketing logics for competitive advantage?
Karin Tollin, Richard Jones
(pp. 523-550)
Keywords:
Competitive advantage,
Logic,
Marketing,
Senior management
ArticleType: Research paper
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(249 KB)
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| 1782643 |
Brand authentication: creating and maintaining brand auras
Nicholas Alexander
(pp. 551-562)
Keywords:
Brands,
Heritage,
Product positioning
ArticleType: Research paper
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(119 KB)
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