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Asia Pacific Journal of Marketing and Logistics


Volume 21 Issue 2

Published: 2009 | Start Page: 216


Special Issue: Advertising and promotion in “new” Asia
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Articles

Articles
Article No: Article Information:
1784372 When hot and noisy is good: Chinese values of renao and consumption metaphors
Clyde A. Warden, Judy F. Chen (pp. 216-231)
Keywords: China, Consumer behaviour, Metaphors, National cultures
ArticleType: Research paper
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1784373 The relationship between attitude and behavior: an empirical study in China
Jianyao Li, Dick Mizerski, Alvin Lee, Fang Liu (pp. 232-242)
Keywords: China, Consumer behaviour, Country of origin, Higher education, Students
ArticleType: Research paper
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1784374 Commercializing artistic authenticity via collaborative design
Yuli Bai, Jeanne Tan, Tsan-Ming Choi, Raymond Au (pp. 243-266)
Keywords: Arts, Brand management, Comsumer behaviour, Fashion design
ArticleType: Case study
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1784375 Four alternative models of online purchase behavior in the Asia-Pacific Region: A lesson of gender difference from South Korea
Siva Muthaly, Hong-Youl Ha (pp. 267-279)
Keywords: Consumer behaviour, Internet shopping, Modelling, South Korea
ArticleType: Research paper
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1784376 Developers and terminators in hypermarkets' relationships with Chinese customers
James O. Stanworth (pp. 280-293)
Keywords: China, Customer satisfaction, Customer services quality, Far East, Hypermarkets
ArticleType: Research paper
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1784377 The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults
Fon Sim Ong, Yap-Ying Lu, Masoud Abessi, David R. Phillips (pp. 294-305)
Keywords: Cognition, Consumer behaviour, Individual perception, Lifestyles, Malaysia, Older consumers
ArticleType: Research paper
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Guest editorial

Advertising and promotion in “new” Asia
Item No: Item Information
1784378 Advertising and promotion in “new” Asia
Vol : 21 Issue: 2
Special Issue: Advertising and promotion in “new” Asia
Author(s): Kim-Shyan Fam and Lisa S. McNeill
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List of reviewers

List of reviewers
Item No: Item Information
1784379 List of reviewers
Vol : 21 Issue: 2
Special Issue: Advertising and promotion in “new” Asia
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