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International Journal of Bank Marketing

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International Journal of Bank Marketing

Volume 27 Issue 3

Published: 2009 | Start Page: 186

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Articles

Articles
Article No:	Article Information:
1784711	Is branding creating shareholder wealth for banks? Lars Ohnemus (pp. 186-201) Keywords: Brand equity, Brands, Economic sectors, Europe, Financial performance, Shareholder value analysis ArticleType: Research paper View HTML \| View PDF (122 KB) \| Reprints & Permissions
1784712	The mediating effects of brand music and waiting time updates on customers' satisfaction with a telephone service when put on-hold G. Peevers, F. McInnes, H. Morton, A. Matthews, M.A. Jack (pp. 202-217) Keywords: Banking, Banks, Customer satisfaction, Financial services, Telephony ArticleType: Research paper View HTML \| View PDF (125 KB) \| Reprints & Permissions
1784963	Assessing the outcomes of Generation-Y customers' loyalty Thomas Foscht, Judith Schloffer, Cesar Maloles III, Swee L. Chia (pp. 218-241) Keywords: Austria, Behaviour, Customer loyalty ArticleType: Research paper View HTML \| View PDF (169 KB) \| Reprints & Permissions
1784713	International explorer expatriate survey Jillian Dawes Farquhar (pp. 242-246) Keywords: Expatriates, Financial services, Marketing opportunities, Surveys ArticleType: Research paper View HTML \| View PDF (75 KB) \| Reprints & Permissions

Call for papers

Special issue mobile banking, buying and payments
Item No:	Item Information
1784714	Special issue mobile banking, buying and payments Vol : 27 Issue: 3 View HTML