| 1784788 |
The role of rapport in professional services: antecedents and outcomes
Gerrard Macintosh
(pp. 70-78)
Keywords:
Customer satisfaction,
Professional services,
Trust
ArticleType: Research paper
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(167 KB)
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| 1784789 |
Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships
Anyuan Shen, A. Dwayne Ball
(pp. 79-91)
Keywords:
Customer loyalty,
Relationship marketing,
Trust
ArticleType: Research paper
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(182 KB)
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| 1784790 |
Purchasing services online: a two-country generalization of possible influences
Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi
(pp. 92-102)
Keywords:
Internet shopping,
Purchasing,
Relationship marketing,
Services
ArticleType: Research paper
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(188 KB)
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| 1784791 |
Effect of service provider's communication style on customer satisfaction in professional services setting: the moderating role of criticality and service nature
Cynthia Webster, D.S. Sundaram
(pp. 103-113)
Keywords:
Communication,
Customer satisfaction,
Professional services
ArticleType: Research paper
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(230 KB)
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| 1784792 |
The impact of involvement on key service relationships
Thomas L. Baker, J. Joseph Cronin Jr, Christopher D. Hopkins
(pp. 114-123)
Keywords:
Customer orientation,
Customer satisfaction,
Customer services quality,
Employee involvement,
Factor analysis,
Regression analysis
ArticleType: Research paper
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(160 KB)
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| 1784793 |
Accountants' attitudes toward advertising: a longitudinal study
Kenneth E. Clow, Robert E. Stevens, C. William McConkey, David L. Loudon
(pp. 124-131)
Keywords:
Accountants,
Accounting,
Advertising,
Professional services
ArticleType: Research paper
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(99 KB)
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