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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1786429	Developing new corporate understanding of an existing product Alex Gofman, Howard R. Moskowitz, Tõnis Mets (pp. 84-94) Keywords: Individual perception, Innovation, Product development ArticleType: Research paper View HTML | View PDF (202 KB) | Reprints & Permissions
1786430	Do product variants appeal to different segments of buyers within a category? Giang Trinh, John Dawes, Larry Lockshin (pp. 95-105) Keywords: Consumer goods, Market segmentation, Product variants, United Kingdom ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
1786431	Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention Nizar Souiden, Frank Pons (pp. 106-114) Keywords: Brand image, Customer loyalty, Product recall ArticleType: Research paper View HTML | View PDF (202 KB) | Reprints & Permissions
1786432	Brand leadership and product innovation as firm strategies in global food markets Mark J. Gehlhar, Anita Regmi, Spiro E. Stefanou, Barry L. Zoumas (pp. 115-126) Keywords: Brands, Innovation, International marketing, Marketing strategy ArticleType: Case study View HTML | View PDF (193 KB) | Reprints & Permissions
1786433	Adoption of electronic medical records: the role of network effects Douglas J. Ayers, Nir Menachemi, Zo Ramamonjiarivelo, Michael Matthews, Robert G. Brooks (pp. 127-135) Keywords: Computer networks, Health services, Medical information systems ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1786434	Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategy Syed H. Akhter (pp. 136-142) Keywords: Customer satisfaction, Marketing strategy, Pricing, Value-in-use pricing ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
1786435	Brand-name effects, segment differences, and product characteristics: an integrated model of the car market George Baltas, Charalabos Saridakis (pp. 143-151) Keywords: Automotive industry, Brand management, Premium pricing ArticleType: Research paper View HTML | View PDF (116 KB) | Reprints & Permissions
1786436	The product strategy for seasonal products Dennis A. Pitta, Brandon G. Scherr (pp. 152-153) Keywords: Product management, Seasonality ArticleType: Viewpoint View HTML | View PDF (45 KB) | Reprints & Permissions
1786437	Social enterprises as consumer products: the case of vehicles for change Dennis A. Pitta, J. Howard Kucher (pp. 154-158) Keywords: Non-profit organizations, Product management, United States of America ArticleType: Case study View HTML | View PDF (130 KB) | Reprints & Permissions

Book Review

Relevance: Making Stuff that Matters

Item No:	Item Information
1786426	Relevance: Making Stuff that Matters Vol : 18 Issue: 2 Author(s): Vanessa Ratten View HTML

Brand Risk: Adding Risk Literacy to Brand Management

Item No:	Item Information
1786427	Brand Risk: Adding Risk Literacy to Brand Management Vol : 18 Issue: 2 Author(s): Robert D. Green View HTML

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Item No:	Item Information
1786428	Buying In: The Secret Dialogue Between What We Buy and Who We Are Vol : 18 Issue: 2 Author(s): Ramendra Singh View HTML

Editorial

Editorial

Item No:	Item Information
1786438	Editorial Vol : 18 Issue: 2 Author(s): Richard C. Leventhal View HTML