| 1793747 |
Brand name and promotion in online shopping contexts
Minjung Park, Sharron J. Lennon
(pp. 149-160)
Keywords:
Brands,
Consumer behaviour,
Internet shopping,
Promotional methods,
United States of America
ArticleType: Literature review
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(142 KB)
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| 1793748 |
Framing a descriptive profile of a transformed apparel industry: Apparel import intermediaries in the United States
Jung E. Ha-Brookshire, Barbara Dyer
(pp. 161-178)
Keywords:
Census,
Garment industry,
Imports,
Intermediaries,
United States of America,
Wholesaling
ArticleType: Research paper
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(106 KB)
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| 1793749 |
An extended theoretical model of fashion clothing involvement
Valter Afonso Vieira
(pp. 179-200)
Keywords:
Brazil,
Clothing,
Fashion,
Modelling
ArticleType: Research paper
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(159 KB)
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| 1793750 |
Technology adoption by apparel manufacturers in Tirupur town, India
Venu Varukolu, Haesun Park-Poaps
(pp. 201-214)
Keywords:
Garment industry,
India,
Production innovation,
Textile manufacturing processes
ArticleType: Research paper
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(101 KB)
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| 1793751 |
Are US consumers ready to adopt mobile technology for fashion goods?: An integrated theoretical approach
Jihyun Kim, Yoon Jin Ma, Jihye Park
(pp. 215-230)
Keywords:
Consumer behaviour,
Fashion industry,
Mobile communication systems,
United States of America
ArticleType: Research paper
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(171 KB)
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| 1793752 |
Luxury consumption factors
Melika Husic, Muris Cicic
(pp. 231-245)
Keywords:
Bosnia and Herzegovina,
Consumer behaviour,
Consumption,
Design,
Premium products
ArticleType: Research paper
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(194 KB)
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| 1793753 |
“EVIPI”: innovation stimulant in niche market for renaissance of resist dyeing industries
Adetoun Adedotun Amubode
(pp. 246-255)
Keywords:
Dyes,
Innovation,
Niche marketing,
Nigeria,
Textiles
ArticleType: Conceptual paper
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(267 KB)
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| 1793754 |
Forecasting the US fashion industry with industry professionals – part 1: Materials and design
Eundeok Kim, Kim K.P. Johnson
(pp. 256-267)
Keywords:
Design,
Fabric production processes,
Fashion industry,
Forecasting,
United States of America
ArticleType: Research paper
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(83 KB)
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| 1793755 |
Forecasting the US fashion industry with industry professionals – part 2: Production and retailing
Eundeok Kim, Kim K.P. Johnson
(pp. 268-278)
Keywords:
Fashion industry,
Forecasting,
Production management,
Retailing,
United States of America
ArticleType: Research paper
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(80 KB)
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| 1793756 |
Internationalisation of the Spanish fashion brand Zara
Carmen Lopez, Ying Fan
(pp. 279-296)
Keywords:
Fashion,
International business,
International marketing,
Market entry,
Retailing,
Spain
ArticleType: Case study
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(189 KB)
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