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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1789299	Unintended consequences of race-based segmentation strategies Edith F. Davidson (pp. 141-142) Keywords: Market segmentation, Personal selling, Prejudice, Retailing ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1789300	Effects of country variables on young generation's attitude towards American products: a multi-attribute perspective Hsiu-Li Chen (pp. 143-154) Keywords: Consumer behaviour, Country of origin ArticleType: Research paper View HTML | View PDF (184 KB) | Reprints & Permissions
1789301	The consumer-perceived value of non-traditional media: effects of brand reputation, appropriateness and expense Micael Dahlén, Anton Granlund, Mikael Grenros (pp. 155-163) Keywords: Advertising, Brands, Information media, Marketing strategy ArticleType: Research paper View HTML | View PDF (111 KB) | Reprints & Permissions
1789302	Users' motivations and attitude towards the online press Carlos Flavián, Raquel Gurrea (pp. 164-174) Keywords: Attitudes, Customer satisfaction, Internet, Motivation (psychology), Newspapers ArticleType: Research paper View HTML | View PDF (170 KB) | Reprints & Permissions
1789303	A comparison of brand personality and brand user-imagery congruence Brian T. Parker (pp. 175-184) Keywords: Brand identity, Brand image, Self assessment ArticleType: Research paper View HTML | View PDF (117 KB) | Reprints & Permissions
1789304	Development and test of new dimensions of altruistic buying behavior Raymond A. Hopkins, Thomas L. Powers (pp. 185-199) Keywords: Altruism, Demographics, Ethnocentrism, Individual development, Market segmentation ArticleType: Research paper View HTML | View PDF (188 KB) | Reprints & Permissions
1789305	Gender as a moderator of reciprocal consumer behavior Natalia Kolyesnikova, Tim H. Dodd, James B. Wilcox (pp. 200-213) Keywords: Consumer behaviour, Gender, Knowledge management ArticleType: Research paper View HTML | View PDF (217 KB) | Reprints & Permissions
1789306	The consumer inside: at its heart, all marketing speaks to human beings Rick Ferguson (pp. 214-218) Keywords: Business-to-business marketing, Consumers, Customer information, Loyalty schemes, Small enterprises ArticleType: Viewpoint View HTML | View PDF (75 KB) | Reprints & Permissions

Book Review

Projective Techniques for Social Sciences and Business Research

Item No:	Item Information
1789296	Projective Techniques for Social Sciences and Business Research Vol : 26 Issue: 3 Author(s): Özlem Hesapçi Sanaktekin View HTML

Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival

Item No:	Item Information
1789297	Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival Vol : 26 Issue: 3 Author(s): Susan Dann View HTML

2011: Trendspotting for the Next Decade

Item No:	Item Information
1789298	2011: Trendspotting for the Next Decade Vol : 26 Issue: 3 Author(s): Carla Stalling Huntington View HTML

Editorial

Editorial

Item No:	Item Information
1789307	Editorial Vol : 26 Issue: 3 Author(s): Richard C. Leventhal View HTML

Computer currency

Computer currency

Item No:	Item Information
1789308	Computer currency Vol : 26 Issue: 3 View HTML

Internet currency

Internet currency

Item No:	Item Information
1789309	Internet currency Vol : 26 Issue: 3 View HTML