| 1789310 |
Retail store loyalty: a comparison of two customer segments
Ugur Yavas, Emin Babakus
(pp. 477-492)
Keywords:
Consumer behaviour,
Customer loyalty,
Retailing,
Shops,
United States of America
ArticleType: Research paper
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(98 KB)
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| 1789311 |
Relational benefits and loyalty in retailing: an inter-sector comparison
Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Gloria Berenguer-Contrí
(pp. 493-509)
Keywords:
Customer loyalty,
Customer relations,
Retailing
ArticleType: Research paper
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(101 KB)
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| 1789312 |
Indian consumers' purchase behavior toward US versus local brands
Archana Kumar, Youn-Kyung Kim, Lou Pelton
(pp. 510-526)
Keywords:
Brand awareness,
Clothing,
Consumer behaviour,
Country of origin,
India
ArticleType: Research paper
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(101 KB)
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| 1789313 |
A measurement scale of “aesthetic style” applied to luxury goods stores
Bruno Godey, Joëlle Lagier, Daniele Pederzoli
(pp. 527-537)
Keywords:
Brand image,
Consumer behaviour,
Retailing
ArticleType: Research paper
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(79 KB)
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