| 1789515 |
Global text project: new horizons in textbook marketing
Leyland F. Pitt, Deon Nel, Gene van Heerden, Anthony Chan
(pp. 297-307)
Keywords:
Globalization,
Information media,
Information operations,
Internet,
Publishing,
Text retrieval
ArticleType: Case study
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(166 KB)
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| 1789516 |
University course selection and services marketing
Claire Brown, Peter Varley, John Pal
(pp. 310-325)
Keywords:
Consumer behaviour,
Decision making,
England,
Services marketing,
Universities
ArticleType: Research paper
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(97 KB)
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| 1789517 |
Relationship marketing research (1994-2006): An academic literature review and classification
Kallol Das
(pp. 326-363)
Keywords:
Customer relations,
Information management,
Literature,
Relationship marketing
ArticleType: Literature review
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(158 KB)
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| 1789518 |
“Green” segmentation: an application to the Portuguese consumer market
Arminda do Paço, Mário Raposo
(pp. 364-379)
Keywords:
Consumer behaviour,
Green marketing,
Market segmentation,
Portugal
ArticleType: Research paper
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(94 KB)
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| 1789519 |
The adoption of techno-relationship innovations: A framework for electronic customer relationship management
Kittipong Sophonthummapharn
(pp. 380-412)
Keywords:
Customer relations,
Electronic commerce,
Small to medium-sized enterprises,
Technology led strategy,
Thailand
ArticleType: Research paper
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(163 KB)
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| 1789520 |
Spotting the disguises and masquerades: Revisiting the boundary between editorial and advertising
Steve Dix, Ian Phau
(pp. 413-427)
Keywords:
Advertising agencies,
Advertising media,
Consumer behaviour,
Stakeholder analysis
ArticleType: Research paper
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(79 KB)
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| 1789521 |
Cross-cultural communication and emotional intelligence: Inferences from case studies of gender diverse groups
Michael P. Lillis, Robert G. Tian
(pp. 428-438)
Keywords:
Corporate communications,
Corporate culture,
Emotional intelligence,
Globalization,
Group dynamics,
Multinational companies
ArticleType: Research paper
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(75 KB)
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| 1789522 |
The dynamics and characteristics of buying centre networks: A qualitative study on Finnish firms
Pentti Järvi, Juha Munnukka
(pp. 439-457)
Keywords:
Finland,
Networking,
Organizational buying behaviour,
Small and medium-sized enterprises
ArticleType: Research paper
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(112 KB)
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