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Management Decision

Volume 47 Issue 4

Published: 2009 | Start Page: 544

Special Issue: Corporate marketing and identity: reflections and directions
Guest Editor(s): John M.T. Balmer and Stephen A. Greyser

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Articles

Articles
Article No:	Article Information:
1793056	Corporate marketing: apocalypse, advent and epiphany John M.T. Balmer (pp. 544-572) Keywords: Corporate branding, Corporate communications, Corporate identity ArticleType: Literature review View HTML \| View PDF (193 KB) \| Reprints & Permissions
1793057	Reflections on corporate reputations Sir Robert Worcester (pp. 573-589) Keywords: Corporate identity, Corporate image, Corporate social responsibility, The United Kingdom ArticleType: Research paper View HTML \| View PDF (465 KB) \| Reprints & Permissions
1793058	Corporate brand reputation and brand crisis management Stephen A. Greyser (pp. 590-602) Keywords: Authenticity, Brand management, Brand reputation, Trust ArticleType: Research paper View HTML \| View PDF (94 KB) \| Reprints & Permissions
1793059	Rhetoric and reputation: some thoughts on corporate dissonance David Bernstein (pp. 603-615) Keywords: Corporate branding, Corporate communications, Corporate identity, Experience ArticleType: Conceptual paper View HTML \| View PDF (88 KB) \| Reprints & Permissions
1793060	Uncovering the corporate brand's core values Mats Urde (pp. 616-638) Keywords: Companies, Corporate branding, Resources ArticleType: Conceptual paper View HTML \| View PDF (341 KB) \| Reprints & Permissions
1793061	Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived John M.T. Balmer (pp. 639-675) Keywords: Corporate branding, Heritage, Monarchy/crown?, United Kingdom ArticleType: Case study View HTML \| View PDF (233 KB)

Guest editorial

The 10th ICIG Symposium: Corporate marketing and identity: reflections and directions
Item No:	Item Information
1793062	The 10th ICIG Symposium: Corporate marketing and identity: reflections and directions Vol : 47 Issue: 4 Special Issue: Corporate marketing and identity: reflections and directions Author(s): John M.T. Balmer, Stephen A. Greyser View HTML

Call for papers

Call for papers
Item No:	Item Information
1793063	Call for papers Vol : 47 Issue: 4 Special Issue: Corporate marketing and identity: reflections and directions View HTML